Nvent Marketing
21725 North 20th Avenue, Phoenix, AZ, USA
21725 North 20th Avenue, Phoenix, AZ, USA
Nvent Marketing is a full-service marketing agency with 30+ years’ experience building brands and driving demand for businesses across the USA and around the world. Our team specializes in
Digital Marketing
Website Design & Development
Search Engine Optimization (SeO)
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What do you love most about your job?
I love helping small businesses grow by attracting and retaining new high-value customers. Achieving customers' profitable marketing goals with reduced waste is a true pleasure for our team.
What inspired you to start your own business?
After 10 years as global marketing director at Hewlett-Packard (HP), I wanted to pivot to helping small to medium sized businesses launch, expand, and scale through online marketing strategies.
Can you provide your services online or remotely? If so, please add details.
Our clients are located all over the United States. We provide clear and consistent interactive communication to them through our web reporting portal as well as via email, text, phone, and video conferencing
SEO
To build your pages’ relevance, we start with a complete keyword strategy. We select high-performing keywords that drive relevant traffic to your site. We look at your product strategy, your target audience, and your competition to determine the best keywords.
Next, we work hard on content creation. The goal is to produce high-value, shareable content that includes your keywords. Content can be accessible to your audience as a blog, video, infographic, or other format type.
The next phase is link building, which is critical to driving the authority of your web page. To secure high-value backlinks, we reach out proactively to trusted influencers with requests. We use tactics like guest blogging, unlinked mentions, and competitors’ best links.
Over the long term, SEO is cheaper than paid search and display advertising. It also reaches more new viewers than social media or blogging. Importantly, SEO reaches people with buying intent.
SEO is also more durable than other methods of online marketing. If you are committed to it, it can be very difficult for your competitors to outperform you. Our goal is to increase the Domain Rating (DR) of your website. Doing so will improve your ranking on Google Search Results Pages (SERPs).
