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Hope & Teal Designs LLC

Mason, MI

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About

Hope & Teal Designs (formerly Needham Solutions) is a Christian-based company that offers a wide range of creative, marketing, and technology services to micro-business clients nationwide. As a women-owned and operated business, we are driven by our biblical values and inspired by our God-given skills to serve others with passion and purpose.

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Q&As

While beautiful colors and stunning images are great, if the content does not offer value and the user experience is bad, your website is useless!
The user should be able to easily and quickly get to what they want to see/know and the content must be of value.

We always do a business analysis evaluation with each new client. This process helps us to get to know them, their business, goals, and details about the project so that we can better assist them now and in the future.
The business analysis evaluation gets the client to think outside the box, don't just give us your elevator pitch, we want to know more, in depth details, what makes them tick, what is the passion behind why they do what they do, etc.

There is no one-size-fits-all strategy or process, it depends on the client's project requirements and if they have internal systems in place they prefer to utilize instead of their client portal and file storage system that we set up for each client.

The main 'functions' that never change though are 1) Plan & Collaborate 2) Design & Construct 3) Feedback & Approval 4) Implement & Deliver

We require each client to sign our Service Agreement that outlines the scope of services, time recording efforts, selected pricing option, and other terms so that both the client and we are protected.
Depending on the type of project we require a deposit.
We then get the Discovery/Business Analysis Evalution meeting schedule, once that is complete we invite them to join their portal and file storage tools where they can review project statuses, real-time time tracking, request new tasks, upload/download assets and deliverables, and submit feedback and approve deliverables.

We love knowing that we are helping other small businesses grow and allowing them to get back to what they love, the reason they started their own business. We understand this marketing and creative stuff is not for everyone and that is why we are here, cause it is for us, and we LOVE doing it for others!

I was tired of the corporate red-tape world, the lack of efficient tools and resources, and definitely tired of the commute. I wanted to do more, offer more, seeing so many agencies out there with outrageous prices and limited services, I knew there was a better way. Being the TRUE one-stop-shop whether someone just needed a logo or website (buffet-style - pick and choose), to wanting to outsource their entire marketing, we want to help. Also, it never made sense to me that promotional products and printing were considered a different industry. Last time I checked if I want my logo on something that I am going to give to a potential client, that is marketing...so why not offer those services too!

Hope & Teal Designs (formerly Needham Solutions) is a remote team; always has been, and will be. With headquarters in Mason, MI, we serve clients nationwide in all time zones during regular business hours.

We have the experience, knowledge, and passion; and it shows through our work as well as the way we quickly build strong lasting relationships with our clients.

Time is money: STOP wasting hours hunting, interviewing, and training multiple contractors/freelancers just to complete a project or two, we can do it all for you. Utilize our project management and file storage tools (saving you more money) and quick easy communication through Slack as well as your portal, not to mention you can always call, text, or email - we are transparent, communicative, and want you to feel relaxed, relieved, and comfortable during the entire time we work with you on your various projects (and even afterward we are still here to help and answer questions).

Hope & Teal Designs (formerly Needham Solutions) is a remote team; always has been and always will be. With headquarters in Mason, MI, we serve clients nationwide in all US time zones during regular business hours.
We are based in the USA and we do NOT outsource anything, all your projects are done within the Hope & Teal Designs team of two!

We are a remote team as-is so the social distancing thing has not affected us. However, we do remind clients that have to meet with others in-person to stay safe, wear a mask, and wash their hands often.

Services

Brand management is overseeing your overall brand performance, through marketing techniques, design to increase brand equity, all while managing the tangible and intangible characteristics of the brand.

Using typography, page layout techniques, and visual arts, we can create your visual compositions like logos, branding guides, advertising banners, sales and marketing collateral, communications, and more. We accomplish this by creating and combining symbols, text, and images for the visual representation of your message and ideas.

Not everyone uses social media; therefore, email marketing is also an effective way to nurture leads and turn them into customers. By sending emails, it helps to keep your audience engaged and build strong relationships.

If you need help managing your online interactions and content across all social media channels like Facebook, Instagram, Twitter, LinkedIn, we can help! Social Media Management is more than just posting updates; it includes engaging with your audience and finding new opportunities to increase reach and visibility.

Using software to automate sales and marketing activities making tasks like email and nurture campaigns, lead generation, social media posting, sales funnels, and operational processes easier as well as personalized to your customer and their behaviors as they interact and engage with you and your brand.

Web design and maintenance is the process of building a secure, user-friendly, and high-converting website. It is not just about making it look good, it must function across devices and offer valuable content. Bring your brand and business to life in the digital world with vibrant and valuable design and content as well as an amazing user experience with a website.

See how well your website stacks up, request a Website Report Card today!

Content writing and copywriting make the most magnificent pair. Copywriting is text written for advertising and other forms of marketing to increase brand awareness and influence people to take a particular action. Content is developed to inform and engage to form a connection with your audience, not trying to sell to them. Our primary purpose is to help you use great content to get the message across, but avoid in-your-face sales that turn people off.

Photo and video editing is the process of editing or creating something new out of existing video and photo assets. The transformed assets can be used in a variety of mediums for various marketing purposes. We can take B-roll footage and turn it into short action-packed series or edit a longer video for informational or training purposes. We can also enhance or fix existing photographs; this can include removing the background of products for ecommerce sites.

If you need a way to manage your contacts and deals, Customer Relationship Management (CRM) systems and databases are the tools to use to do so. Using these services on the cloud allow teams access to contact data anytime and anywhere. We can help you find the right system(s) for your business as well as help with set up, configurations, integrations, and train you on your new or existing system to help you utilize it to its fullest.

Search engine optimization (SEO) is the art of ranking high on a search engine in the unpaid sections (organic listings). When it comes to SEO, there is you, the search engine, and the searcher. SEO optimizes your online content so that search engines will show your relevant content higher in the results based on specific keywords or phrases.

Have you checked your website report card lately? What are your site’s grades? Find out now, request a Website Report Card today!

If it doesn’t function the way a user expects, they are gone! Make sure this doesn’t happen to you. With user experience (UX) and quality assurance (QA) testing, you can make sure that functional requirements, as well as experiences across multiple devices and browsers, work as expected with minimal* to no issues. With specific tools, we test on the top browser and device combinations for your audience.

User Experience (UX) design is the process of structuring the layout of a website or application prior to the actual development of it. This process helps to reduce development time while streamlining the process to minimize back and forth communications by approving the visual elements, assets, structure, and user flow prior to construction. UX design can consist of simple wireframes where text and graphics are merely placeholders but this assists in seeing the overall 'frame' before moving forward, to full visual layout with actual assets to even prototyping the flow and basic features within the UX design.

A robust contact list is great, however, you must make sure those lists are cleaned regularly, updated periodically, and segmented often based on recipients' behaviors. Keeping your list fresh minimizes the risk of being blacklisted from sending to non-engaged contacts or being fined by being considered spamming.

Promotional products are one of the most effective and lowest-cost ways to brand your business. In fact, according to recent surveys, they have a lower cost per impression (.004) than TV, radio, magazines, the Internet and basically every other form of advertising. We have access to every product in the promotional products industry and can get you a quote in seconds. Let me know what other items or ideas you might be looking for! Contact us for a custom quote!

We strive to be that “full-service” team and we mean it – not only can we design the collateral for you, but we can also have it printed and shipped right to you.

Need tradeshow displays? Business card? Flyers? Posters? Tickets? Brochures? Yes, we could go on and on. Always offering discounted rates, we can print just about anything you need on a variety of material, paper stock, custom shapes, etc. Contact us for a custom quote!

MarTech, another buzzword, meaning Marketing Technology. Not every marketer is tech-savvy, we understand that; luckily for you, we are! We have worked with hundreds of different sales and marketing systems and tools from home-grown/custom developed to the big boys like Microsoft, Salesforce, HubSpot, and Adobe, and A LOT in between. We can train your staff on your new or existing systems to help you get the most out of your investment.

Initiating, executing, controlling, and closing work to achieve specific goals while meeting particular success criteria at the specified time is called project management. We can manage multiple projects for you on your behalf as the Project Manager. Completing projects that comply with your objectives through clearly established project plans while meeting milestones along the way.

Stay up-to-date with your industry's latest trends, techniques, and procedures. What is your target audience up to now? How can you reach them and where? What are your competitors doing and how can you get ahead of them?
We use various tools, databases, and advanced searches to find reliable information to help you market your business and stay ahead of your competitors. By searching through hundreds of pages with our tools, we can find trustworthy information quickly, and we can draw meaningful results from the abundance of material available to use in strategies, targeting, and more.

Pay-per-click (PPC), also known as cost per click (CPC), is a digital advertising model used to drive traffic. With paid traffic, the advertiser is paying an organization to set up and configure a platform, such as Google AdWords or Facebook Ads Manager, and place ads in front of your audience based on demographics, keywords, products, services, and behaviors. Start getting paid leads to your website through search engine marketing and paid ads.

Don’t have a web presence at all…
No Domain Name?
No Web Hosting?
No Custom & Professional Email Address?

No problem!

We offer those services as well and can help you get everything set up and ready to go!

Bringing your brand to life through a professionally designed, unique (to you and your business) logo. No cookie-cutter templates here, no way!

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