Pilyr
Online
Online
Pilyr is a creative tech firm. The founder and lead strategist brings a unique vision to create an amazing end product for clients. She understands that not everyone speaks the same industry lingo and strives to focus on connecting and communicating with clients in a meaningful way to ensure that they receive the service and final product that they expect.
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What makes a great website?
A great website is made when you choose the right vendor to collaborate with to bring your vision to reality. Your site should engage your target audience and should be a well thought out part of your digital strategy so that it has excellent user engagement in order to assist in attaining your goals.
What questions might you ask a client when starting a new project?
Have you thought about what part you want your website to play in your business or marketing goals?
Who is the audience you are speaking to so that you are reaching the correct market?
What type of design appeals to you and to the audience you are reaching?
Describe your creative process.
We work hand in hand with our clients to create an experience for their target audience. Our team implements a 5 stage process: Kickoff, Explore, Create, Test, and Launch.
We begin our process with a kickoff meeting. During this meeting, we will begin the brainstorming process. We review pre-kickoff data that was gathered to formulate the foundation strategy and work together to clearly define target audiences, goals, and marketing assets in order to build your strategy whether this strategy is marketing based or a technical implementation. Have a clear understanding of your expectations and functionality for your project allows our team to work their magic.
Our team then moves into the Explore stage of our process. During our exploration, we conduct an in-depth data review, market competition, images, target audience messaging, marketing library assets, technical integrations, and formulate the timeframe, activities, and strategies to implement that will align with the client goals.
What next? Our team gets busy and we CREATE all the moving parts necessary to bring your vision to life. We work with our clients to create the images, copy, or copy revisions, visual engagement strategies, materials, create designs for ads and signage, technical integrations for between platforms like your website, CRM, email marketing, and marketing platforms, and any other pieces that align with the customized plan that is necessary for success. This streamlines your marketing data with your technology plan to extend your digital reach and increase your engagement to impact your business or campaign.
What information do you need from a client before you can start work?
We implement a discovery process to perform a deep dive data collection with your organization. This is completed with a series of questionnaires and team interviews so that we can fully understand your corporate culture, your internal structure, and can align all members of your team for a consistent story and strategy implementation. This cohesive voice ensures consistent project activity between your internal team and our team.
What do you love most about your job?
The impact I get to have with my clients in their journey to grow their business or initiatives.
Social Media Services
Social media management and marketing to build your brand, expand your audience, and increase your sales or donations.
Website Development
Build beautiful websites on various platforms. We work with clients to choose the best website platform that aligns with their goals.
Branding
From logo design to full brand development and launch. We work with clients to design their identity and make their visual mark.
Graphic Design
Graphic design for products and marketing materials. Need a design for a billboard? No problem our team handles everything from business cards to annual reports and beyond.
Digital Marketing Services
Digital marketing is a shift that many businesses are taking with limitations that COVID has created for in-person meetings. Our team can develop and implement a digital marketing plan that can help your business build leads for your sales team, convert sales for e-commerce sites, and build your volunteer or donor pipeline for your nonprofit organization.
