Michael Grubb Agency

There are so many marketing channels available to promote a business today that it's often difficult for business owners to know where to start where to start.
We have the knowledge and experience to help identify what's best for you. We recommend starting with one channel, the one that is likely to have the fastest impact of your business, and gradually implementing other channels over time.
We results based so we track everything showing you what's working and what isn't, focusing efforts on the winners and removing losers

There's nothing like getting free traffic to your website, right?
SEO can do this for you but you have to know what you're doing and it's a process that happens over time, rarely a quick process.
The focus is diferent depending on whether your a local businness or national operation.
Either way we can help you.

Every business should be running Google Ads, even if it's just for their brand name.
"Pay-Per-Click" advertsing means you only pay when someone clicks on your ad. It's a fast way to get people to your website, much faster than SEO.
When set up correctly, Google ads is very profitable and is sustainable.
Google owns YouTube. YouTube is a de facto search engine and extremely powerful to demonstrate how a product works and create "how to" videos.
Similarly, every business should have Google Analytic installed.
It's possible to track just about everything regarding your website. Decisions should be based on data and the way to get this data is to install Google Analytics.

Today web design is more critical than ever.
Besides having the right "look and feel", the website must contain a "unique selling proposition".
You must answer the folliwng question in less than 8 seconds: "If I am your ideal customer, why should I choose you over all your competitors?"
The words you use are important!
If you can get over this hurdle, you must present a good offer with supporting reviews.
The website design must be appealing and engaging to your customers while being structured properly for Google.
Part of Google algorithm is now speed; how long does it take a website to load. The majority of Google searches come from mobile phones so it's important that mobile website visitors have a good experience.
Call us to discuss your website design.

While Microsoft's advertising platform is dwarfed by Google, it's definitely a platform to test.
Microsoft offers, search, shopping and native advertsing.
The costs tend to bea little cheaper than Google so often it's a good place to start if you have a lower budget.

Online shopping dramatically increased during COVID and hasn't gone back.
If you sell any type of product it makes sense to test selling it online.
We have experience with most shopping platforms, particularly with Shopify.
Besides setting up the store we also recommend one-click upsells to increase customer average order value.
We can help you get set up correctly and then tie the store in directly with how you plan to promote it...Google Ads, Microsoft Ads, Facebook etc.
We recommend installing conversion tracking so you can track ad campaign and sales.

Having a responsive email list of customers is one of the most valuable assets an online business can have.
Once people are on your list, it free to send them marketing message other than the monthly small cost for an email service provider account.
We can help you capture email addresses from your website and provide a follow up sequence of email messages.
You can also run "blast emails" promoting new products, sales etc.
Delivering a newsletter by email is a great way to stay in contact with your customers, providing them with valuable content and sending them special offers