Meredith Fingarson Consulting
As a Marketing Consultant and Fractional Chief Marketing Officer, I help companies understand their customers. I identify effective marketing strategies that will reach targeted audiences effectively and efficiently. With a diverse background in marketing and executive leadership, I am able to tackle challenges head on and with a creative perspective.
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What do you love most about your job?
I love learning about new businesses and the people at those businesses! Every client is unique and their challenges and goals are unique. I enjoy working with them to achieve their goals and ultimately grow their business. Marketing is in a state of constant change, and what once worked may be outdated in a few months. So, ensuring my clients get the most return for their budget is something really important to me.
What inspired you to start your own business?
I began my journey into marketing consulting in January of 2022 because I could see the need for marketing strategy within many of the customers I worked with. They were great at doing their jobs but were confused about marketing and how to leverage it to grow. There is a lot of confusion in the non-marketing world about how to best get the word out about a business.
Why should our clients choose you?
With a diverse background in marketing and executive leadership, I am able to tackle challenges head on and with a creative perspective. I offer an impressive portfolio of marketing consulting services that are customized for your business. Whatever your needs may be, I can make it happen.
I treat every business as an individual and develop a personalized plan based upon its goals. There is no one-stop-shop marketing plan! I strive to understand the nuances of a business, its customers, and its industry.
​With my background in corporate marketing, I am able to see how a great marketing strategy will impact the business from a global perspective. I understand how branding and messaging can be used throughout an organization to help drive awareness and even increase employee satisfaction!
Can you provide your services online or remotely? If so, please add details.
I work with clients across the United States, as well as, locally. So, I can provide service online and remotely.
Fractional Chief Marketing Officer
A fractional CMO is a part-time Chief Marketing Officer. They are responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who are in need of a CMO but are not yet ready to commit to the role full time.
What a Fractional CMO does:
>Works with C-Suite and Business Owners to develop the marketing strategy for both the short-term and long-term.
>Determines which marketing strategies are best for a business and will maximize the marketing budget.
Solves marketing problems and can quickly answer questions related to the marketing strategy.
>Leads the marketing department and inspiring team members.
>Assists with hiring new employees and builds marketing teams that drive towards success.
>Works with outsourced agencies leaning on their experience.
A business needs a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but do not need it on a full-time basis.
Social Media Management
Manage your social media channels. Including: designing creative and captivating captions custom for your business. Implementing growth strategies by identifying market trends and changes in algorithms. Static images and video image creation available. Platforms include: Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
Marketing Plan Development
I can help you develop the ideal marketing strategy for your business and present an executable plan that you can implement. Each business is unique and I work within your ability, need, and budget. Bi-monthly check-ins to make sure everything is on track.
