MCOMM Strategic Consulting
Alexandria, VA, Alexandria City
Alexandria, VA, Alexandria City
I am a business/marketing consultant with more than 20 years of experience in delivering a combination of quality and value, along with superior customer service. With expertise in Brand Management, Creative Design and Web Design & Development, I help businesses/organizations like yours to succeed through the development of successful marketing strategies that maximizes brand impact and effectively communicates their message with clients/customers, membership/constituents, media and/or stakeholders.
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What makes a great website?
Branding > Content > Functionality
Content is king but creating an effective navigation schema will allow online customers to more efficiently find what you have to offer.
Combine this with a well thought out Brand Management & Messaging strategy and a design layout (Responsive Web Design) that allows your content to be easily viewed across multiple platforms (desktop, tablet, smartphone) creates a winning formula for success.
What questions might you ask a client when starting a new project?
We will need to have a discussion to define your Branding, Creative and/or Web Design needs (i.e., UI/UX functionality and content); after which, I will provide a detailed client/consultant proposal agreement that will outline task areas, deliverables and associated costs for the project.
Describe your creative process.
I combine Strategic Planning, Brand Management, Integrated Marketing and Web Services to develop a comprehensive Strategic Marketing Plan for my clients. I help my clients develop a business strategic path by defining their: Mission > Vision > Goals > Objectives
What information do you need from a client before you can start work?
What level of services do they do they required based upon their stated budget.
What do you love most about your job?
What I like most about my consulting work is the ability to apply my skills and expertise towards providing solutions to my clients needs. My over 20 years of professional, as well as personal experience, encompasses a myriad of businesses and organizations in the public, private, non-profit and federal sectors. I enjoy helping my clients by implementing successful integrated ONLINE and OFFLINE marketing strategies so they can effectively communicate with their customers, members, constituents, media and/or stakeholders.
What inspired you to start your own business?
My wide level of expertise allows me to help a diverse array of clients.
Why should our clients choose you?
I have devoted my career towards helping businesses/organizations to improving their marketing and strategic communications efforts, increase brand awareness, and stimulate growth by enhancing their overall value-add proposition through the utilization of my entrepreneurial spirit, creativity and results-centered skills.
WEB DESIGN SERVICES
WEB DESIGN SERVICES + https://www.mcomm.us/web/
Creating an effective Integrated ONLINE Marketing Strategy involves a best practices approach that integrates Web » Mobile » Email » Social platforms. This strategy allows organizations a better means of communicating to customers, membership, constituents and/or stakeholders; engage them to interact and become involved in issues as well as help to build consensus and formulate policy.
+ Responsive Web Design (RWD)
https://www.mcomm.us/responsive/
I provide customized Web Design Solutions that combine unique Brand Identity, Creative Design, and Responsive Web Design (RWD). This RWD coding reacts to varying platforms (i.e., desktop, tablet, smartphone), and allows visitors on your website to view ONLINE content more easily: https://www.mcomm.us/responsive/
This "turn-key" solution integrates a customized, open-source Content Management System (CMS) that allows any authorized user the ability to access an ONLINE BackOffice-CMS dashboard to create/edit contextual content securely via any browser.
Features can include: Brand Management/Messaging Design Services, ONLINE validation forms, SEO, Social Media Integration, customized Media/Press Center, Blog, secured portal, sub-domains (i.e., landing pages), etc. All that is required is a hosting environment that supports PHP and MySQL databases. I can refer you to a reliable, low-cost Web host provider, which includes unmetered bandwidth & storage, free SSL, and unlimited sub-domains and domain email accounts.
+ eCOMMERCE Solutions
This functional ONLINE component includes the ability to conduct eCommerce via a customized ONLINE store, submit electronic invoices via email where the recipient can pay securely ONLINE via any browser/platform, or the ability to take payment in-person (or over the phone) via a smartphone app. All transactions link directly to your business checking account with funds available by the next business day in most cases. You can allow individuals to pay their membership dues ONLINE, sell products and track inventory, sell gift cards, and create customer loyalty programs and more.
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Fees are very cost effective, with website projects starting at $1500 (based on content), and custom graphic design packages quoted on a per project basis spec. My goal is to deliver and provide the customer with everything they need, including aspects of their project they may have not thought about to be successful.
Depending upon your input, I can get a new website up and running for your business in 7-10 days or less. You can start your project today with just a deposit.
BRAND MANAGEMENT & MESSAGING SERVICES
BRAND MANAGEMENT & MESSAGING SERVICES + https://www.mcomm.us/brand/
^Logo slideshow viewable here
Pricing for these services is scalable depending upon your needs and budget with base pricing starting at $550.00; however, we will need to have a discussion of what your actual needs/budget are before I can give you a fixed price.
LOGO DESIGN:
Whether it's creating an ad campaign, developing a website, designing a logo, or implementing a social media strategy — effectively managing an organization's brand strategy involves an integrated approach that delivers a consistent message to clients, membership, stakeholders, team members, media/industry representatives, corporate partners and the general public. This is initiated through the development of a brand positioning statement, along with specific branding standards and style guides, and maintained through proper management of and application to marketing channels.
DESIGN OF BUSINESS/ORGANIZATIONAL LOGO:
Development of a successful branding image (i.e., logo) begins with development of a brand positioning statement, and then interpreting this statement to develop a logo, slogan and messaging that can be used across both OFFLINE (i.e., traditional print) and ONLINE (i.e., Web, mobile, email, social media) marketing channels, and how the image/logo will be utilized (i.e., sizing, color/BW) as well as media formatting (i.e., TIFF, EPS, JPEG, GIF, PNG, etc.).
A digital catalog will be developed and provided to the client in multiple digital formats.
Three (3) conceptual logo designs shall be presented with three (3) rounds of revisions included upon the chosen design.
BRANDING STANDARDS GUIDELINES:
Development of established guidelines (branding standards) that outline specific details out display/usage of logo image (i.e., font, specified colors, sizing, etc.) in order to convey a consistent and unified look across multiple platforms.
LOGO ANALYSIS - Full color representation with reference copy
COLOR PALETTE -
• Color Specifications - Pantone Solid, CMYK Process, Web, RGB, Black & White (100% Black / Grey Scale)
• Additional Palette Schemes
• Background Usage - Detailing reverse and shaded background usage as well as backgrounds to avoid when using PNG or EPS (clear background) formats; includes examples of safe use over photography and not safe use over photography
SUB-BRANDS & LOGOS
TAGLINES - (Audience Focus)
CO-BRANDING DESIGN/STYLE ELEMENTS
LOGO SIZE
• Clearance Zone - Minimum clear area around the logo is defined to prevent any nearby text, illustrations, or graphics from interfering or diluting the strength and integrity of the logo
• Minimum Size - Details the minimum size usage in order to maximize legibility
• Correct Positioning & Proportions
FONT FAMILY - Font Usage
• Font Name
• Headings & Sub headings representation
• Body Font representation
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ARTWORK MECHANICALS:
In addition to the Digital Library (with multiple file formats as detailed above, I will provide artwork mechanicals and templates in the following formats:
• #10 Envelope
• Letterhead
• Business Card
• Email Signature (PNG - should link to your website)
• Social Media (formatted for LinkedIn, Facebook, Twitter)
• PowerPoint Presentation (Template)
CREATIVE DESIGN SERVICES
CREATIVE DESIGN SERVICES + https://www.mcomm.us/creative/
Creative Design relies on the development of an effective Brand Management Strategy with Brand Identity & Messaging components that can be integrated into collateral materials of both OFFLINE (traditional print formats) and ONLINE (digital formats) Marketing Channels - thus ensuring consistency of brand image and message.
