MacKenzie Arts and Design
Pinehurst, Massachusetts
Pinehurst, Massachusetts
At MacKenzie Arts and Design, we understand that your brand is more than just a logo. From website design, photography, printed materials, and physical store graphics, we’ll work with you to create a cohesive visual identity that sets you apart from the competition.
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What makes a great website?
Crafting great websites that captivate and inform, while seamlessly adapting to all devices, is my expertise. With a focus on fast-loading, eye-catching designs and user-friendly navigation, I'll ensure your website will look and work great, helping you make the best possible presentation to your valuable clients.
What questions might you ask a client when starting a new project?
Creating your perfect website starts with understanding your goals, target audience, and design preferences. Let's collaborate on crafting a fast, eye-catching, and user-friendly site that captures your vision and drives valuable results.
Describe your creative process.
My creative process revolves around a thorough understanding of your business and objectives. Before crafting a proposal, I dive into research and engage in meaningful conversations with you, extracting essential insights. By grasping your brand identity, I ensure the website aligns seamlessly with your vision and requirements. My comprehensive proposals outline every detail and deliverable, while maintaining transparency and a firm price guarantee. Together, we'll create a website that not only meets your needs but also reflects the essence of your brand.
What information do you need from a client before you can start work?
To create your ideal website, I gather essential client information, including brand identity, content, functional requirements, design preferences, target audience insights, and project timeline with budget details. I want to get all the details I can up front so that I get it right the first time.
What do you love most about your job?
The most gratifying aspect of my job is the daily opportunity to collaborate with diverse individuals, relishing the variety, forging new connections, and embracing fresh challenges.
What inspired you to start your own business?
The inspiration to establish my own business stemmed from my lifelong passion for photography and my part-time experience in the field. Following a layoff in 2010, I made a pivotal decision to attend BU's Center for Digital Imaging Arts, where I honed my web design skills with the determined goal of launching a freelance web design business.
Why should our clients choose you?
With a combination of creativity, technical expertise, and a strong focus on understanding clients' needs, you deliver exceptional results that captivate and resonate with their target audience. Your proficiency in both graphics and web design ensures a seamless and cohesive visual identity across various platforms, making you a one-stop solution for clients seeking outstanding and comprehensive design services.
Can you provide your services online or remotely? If so, please add details.
Yes. I provide most of my Web and Graphic Design services remotely. Photography, of course, has to be at your location.
What changes have you made to keep your customers safe from Covid-19?
I am vaccinated and I'll follow any protocols my customer's require on location.
Photography
With over 40 years of experience as a photographer, John MacKenzie has the ability to bring deliver excellent images of your products, real estate, and portraits. We can also produce video and whiteboard illustrations for websites and social media.
Website Design and Development
Our website designs feature WordPress a top-quality content management system. We use modern fluid design concepts. Your new website will look great on all devices from large screens to smaller smartphones. Our affordable and efficient build process will have you up and running quickly.
Graphics
Do you need a brochure, a sign, or an entire trade show booth? We can make that happen. We have in-house expertise in both digital graphics and print. We have ongoing relationships with several print shops. From the smallest button or icon to your car wrap, we'll handle it all.
Website Management and SEO
We use modern software to test and develop each page. Our strategies will help your site get good on-page SEO ratings. We can provide you with monthly reports and updates as well. Safeguard your WordPress website effortlessly with our comprehensive maintenance services, ensuring seamless updates, regular backups, and hassle-free content management, allowing you to focus on your business while we handle the technical aspects.
