LiveEcho Marketing

More than 90% of today’s B2B buyers research products and services online before making their purchasing decisions. Plus, they are 60% of the way through the buying journey before they ever reach out to a salesperson. Helping buyers find you in the digital marketplace—within the channels they use—is critical for turning interest to commitment.

At LiveEcho, we take the guesswork out of SEO, and operate purely off data. Starting from a site-wide audit and implementation, our SEO team maximizes your content’s effectiveness to boost the ranking and visibility of your website for keywords your buyers are using in search. The building blocks of our SEO offering include:

--Analytics: Tracking effectiveness—from reach to conversions—is critical for knowing if your programs are helping buyers cross the finish line.

--Competitor Research: Understanding how your competitors are performing can offer insight for where your brand excels—or falls short—online, while giving you benchmarks for success.

--Content Optimization: Ensuring the content, images and page tags on every page of your site are optimized for search allows buyers to find you.

--User Experience: The overall design, flow and navigation of your site is a big factor in the user’s experience—and can mean the difference between engagement and a bounce-off.

Effective business writing is a core fundamental at LiveEcho. We have a talented team of communicators ready to help take your complex messages, or unique offering, and deliver communications that impact your audiences.

We first start with understanding who your buyers are, and what issues affect them day to day. We then map out a content strategy that helps address those pain points, or the decisions they face throughout the buying journey. Our various content solutions include blogs, ebooks, newsletters, email campaigns, case studies, videos, podcasts, branded collateral, white papers and more.

Just like every company has a unique footprint in the market, there is no one-size-fits-all approach that works for your digital presence. At LiveEcho, our team of designers, developers and analysts offers a variety of website marketing services, customized to your specific needs.

Our team of developers take the phrase “best practices” to heart for every website we touch. By incorporating the latest development standards, we ensure your site is future proofed for long-term growth. We also won’t leave behind unnecessary functionality that only bloats in the backend. Instead, you are left with a clean, tested and functional site that meets your needs, while staying true to your brand.

Most companies forget that social media is a two-way dialogue and conversation, not a personal monologue. But to participate effectively requires knowing which channels your audiences use and what draws them in.

At LiveEcho, our multichannel strategy works to understand which social platforms your customers and prospects use, and what content is driving engagement for your brand. We also use data to inform post frequency, tone and ideal day/time of the week for your audience. Our goal is to ensure your social media engagement is a conversation worth having.

At LiveEcho, we believe branding cannot be done in isolation of market intelligence. That’s why prior to any new branding engagement, we recommend a market segmentation review and competitive analysis at the onset.

We first listen to you to understand your unique challenges and goals. Then we spend time gauging the perspectives of your employees, clients, prospects and industry influencers. Plus, we look at what your competitors are doing and saying.

In our branding engagements, we work closely with your management team to build a strategic brand architecture that includes your core proposition, proof-points, customer experience, corporate personality and—most importantly—your differentiated value-added offering.