Jordan McDowell Illustration + Design
Asheville, North Carolina, United States
Asheville, North Carolina, United States
Jordan McDowell Illustration + Design is a studio focusing on product packaging, logo and brand development, textile design, and illustration with the keen sense for watercolor elements.
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Describe your creative process.
Our creative process starts with the client. Detailed questionnaires are immediately sent to the client and these dive deep into the specifics of the job, the market, competitors, and overall aspirations. Upon completion of that, the brainstorming phase commences and loose drafts are created. The three best ideas and drafts are then brought to the color phase and are rendered in more detail. From there, more and more refinement occurs until the project is ready for presentation.
What information do you need from a client before you can start work?
We aim to understand the entire scope of the project. Knowing more than the specific design request is imperative so that we develop the right work for the client. Understanding the sort of demographic the project is geared for, the specific market the product or design will be presented in, the competitors, etc aid us in delivering exactly what the client has asked for and needs. These are all elements that we must understand before pencil touches paper.
What do you love most about your job?
That we get to make art every day and in doing so help small businesses.
What inspired you to start your own business?
Being able to work for myself is something that has always been something I've strived for. Now that I own my own business I'm able to live my life off my own schedule.
Why should our clients choose you?
Clients should choose us only if they are willing to devel deep into the questionaries we require onboarding clients to complete. These questionnaires are essential for understanding the scope of the project. Knowing the detailed demographics, the marketplace, company ambitions in 5-10 years, competitors, media campaigns, these are all things that help us give the client just want they want and more so, just want they need to be successful in their endeavors. Should a new client need help with rounding up this information, we can help with that too.
Logo Development
Company Branding and Design
Textile Design
Illustration
Packaging Design
