Jeff Aiken Creative Direction LLC

Being a professional website designer means being able to create everything from basic brochureware sites to complex business critical environments. Over two decades, I have worked on all levels of website design. I have helped existing websites improve audience engagement, increase conversion rates and better satisfy the needs of their target audiences and I have built sites from the ground up including initial strategic planning, information architecture, UI/UX design and content development.

Whether you would like me to help drive traffic, showcase a product or just tell your story, brochures are effective at engaging and educating your audience. It’s all about design with brochures. Great design compels your audience to read all about what you are doing. Bad design ends up in the recycling bin.

I have designed countless Powerpoint presentations for clients to help sell services/products to prospective clients and for business professionals looking to communicate ideas internally to get concept buy in or budget approval.

I always tell my clients I design trade show graphics that grab eyeballs because that it what I think matters most. Messaging and visuals must demand attention and tell enough of the story to peak interest of passers by even when the heavy traffic of a trade show gets in the way. And when budgets warrant it, I’ve helped companies create complete brand experiences on the trade show floor driving new business opportunities.

Online marketing has a broad scope. It can be anything from a single online ad campaign to a combination of synergistic online marketing tools designed to work together to meet your needs. I have created results-oriented online marketing campaigns for company’s like Hasbro, National Geographic and Long Fence & Home for more than two decades. Whether you are looking to launch a banner ad campaign, introduce an online webinar series, or build a conversion-focused microsite, I can help you successfully reach your audience.

Social media promotion is an extremely targetable and effective means of promoting your business. Social media campaigns can pinpoint your audience down to the zip code, age, gender and even behaviors. Engaging visual executions and clever messaging can captivate an audience and help you take advantage of the viral nature of social media. And when done right, social media campaigns can be your most effective marketing tool.

Whether for magazines, newspapers, billboards or online, advertisement design is about using the available advertising space to your best advantage. Will there be other ads surrounding yours, is the billboard on a busy street where traffic is slow or on the side of a highway where viewing time is much less? Are you splurging for the back cover placement? I have helped companies like Traveler’s Insurance, American Chemistry Council, and Sundance Spas come up with strategic advertising campaigns that are truly budget conscious.

We all get an overwhelming number of emails these days. All this noise makes it difficult to get your email even opened never mind read. Whether you’re trying to sell a product or simply support an existing customer great design, appropriate messaging and sound strategy all play a part. Do it right or end up in the junk folder.

Poster design can change the selling atmosphere in a retail store, add finish to an office environment and so much more. A mix of visual components and clever messaging help visitors understand the environment around them or the value of your products and services while shopping.

Apps can do just about anything – order groceries, share photos, buy stocks, you name it and it can be done. When it comes to App design, user experience is king. I have designed Apps for both the iOS and Android operating systems from initial strategic planning through prototype design all the way through App Store launch. I work with top iOS and Android developers to ensure a cohesive App building experience.

Your company’s brand should be well represented whenever you are communicating with potential and existing clients. Business cards, letterhead, invoices, whitepapers, reports, purchase orders, email signatures and all other types of business communications are extensions of your company’s brand. Together they all help to reinforce the company image and brand promise.

They say a picture is worth a thousand words. Well with infographic design that phrase could never be more true. Some concepts are hard to explain quickly and if not told in a way that engages the audience can lose the interest of a reader. If points A, B, C, and D need to be understood before a reader can confidently decide about the validity of point E, an infographic can bring the audience through the concept and give them the information they need to make a confident decision or come to a desired conclusion. I have helped companies tell complex stories like the value of a new cloud technology platform, the importance of the entire lifecycle of recyclable plastic material or how the filtration system and jets work on a Sundance Spa. I take pride in being able to simplify complex stories into easily digestible components that readers can grasp quickly.

Coming up with the best name for your business or product is more complicated than ever in today’s crowded marketplace. From trademark road blocks to domain name availability, brainstorming business name ideas that are viable choices for your business can be challenging. I have been helping company’s navigate this maze for more than two decades creating names that resonate with their target audiences.