Tuscaloosa, Tuscaloosa
At Innovate, we provide an individualized fitness experience through group or individual training. We help people reach their true potential, regardless of age or past fitness history.
39 customer reviews
Jonathan Kossman
I would reccomend this to anyone who wants to get in shape with a fun inclusive group of people. The coaches are well trained, knowledgeable and very friendly. If you're looking for a challenging workout that is fun then this is your place. More...
Reviewed on Facebook
Mallory Manning
This gym is a great community of people who care about each other! These people will push you to your BEST potential while improving fitness!
Reviewed on Facebook
Andy Hoyle
Great gym, awesome coaches!
Reviewed on Google Maps
Kate Radio
This is the best gym I have ever been to. Not only have I been dropping those extra pounds, but I'm seeing tone and definition in my body. All the coaches really care and help tailor the workouts to your level of fitness but help push you to reach your goals. Some of my every day struggles like picking up a bag of dog food, now are so easy! To top it all of, I'd made some amazing friends that have helped to encourage and motivate me during class. I definitely recommend this gym! More...
Reviewed on Google Maps
Hannah Morgan
I’ve been at IF for almost a year now and LOVE the quality workouts I’m able to achieve on a daily basis. The owners have heavily invested in equipment, coaching, and training. They know what they’re talking about and give their athletes positive feedback and critiques. Everything is scaleable to individual levels so everyone is able to participate to their own capacity. Great gym and great people! More...
Reviewed on Google Maps
Sam Morgan
The coaching and the community make this facility stand out. They are knowledgeable, encouraging, and fun! I have been here almost a year and it is the most consistent I have been in my exercise routine since college.
Reviewed on Facebook
Lindsey Tate Griffin
It’s been the best money and time ever spent. It’s not just about the fitness, it’s def community minded. I have lifelong friends bc of innovate.
Reviewed on Facebook
April Channell
I love the knowledge of the coaches and that it is like a big family. Everyone encourages everyone and roots you on. Whether you are a beginner or a seasoned athlete you have a place here. I pay for a gym membership but basically get a personal trainer. The classes are created around my need and limitations and modifications are made for each individual. Plus the kids club is great. I dont have to worry about who is taking care of my kids while I get in a workout. I cannot say enough good things about this place!! More...
Reviewed on Google Maps
Karina Haley
Great gym! Great Kids Club! Great people! Family ❤️
Reviewed on Facebook
Ceara Gray
I called them wondering about a place to lift, and they were automatically helpful. They worked with me while I was here for a couple of a days. They are also starting a powerlifting section inside their CrossFit gym, which is amazing. They were really friendly, and worked with me on my technique. Really great experience overall. More...
Reviewed on Google Maps
Felicia Smith
I love this gym, I love my coaches, I love the new people I get to meet everyday.
Reviewed on Facebook
Kaitlin Reager
Ive never been at a gym where I actually look forward to working out daily because it’s so fun. The members, not just the coaches, rally around you. It doesn’t matter if your the strongest in class or the last to finish, everyone supports and helps push you to succeed. The coaches really talk to each other so no matter who is training they know your level of fitness and how to help guide you to where you want to be. They are super knowledgeable and willing to help their athletes as best they can inside and outside of class. Definitely recommend this gym! More...
Reviewed on Facebook
Kimberly Hoyle
Awesome coaches and people.
Reviewed on Facebook
Andy Hoyle
Awesome coaches, great gym
Reviewed on Facebook
Hannah Baril Morgan
This is a great gym! Everyone is down to earth and friendly. The workouts are challenging, but scalable for different skill levels.
Reviewed on Facebook
Brent Keith
I’ve been a member at innovate for about two years now and I look forward to going to work out every day. The owners and coaches put their members first and care about them in and outside of the gym and it’s very evident when you work with them. Their programming is great and they go out of their way to make sure that they are knowledgeable in other things like nutrition and mobility. In the last two years I’ve gotten a lot stronger and faster, but I participated in a challenge that they held in April and over the last four months I’ve lost 30 pounds, without losing strength. In fact, my lifts and pull ups have gotten better because my body fat percentage has gone down. I would definitely recommend this gym, whether you have been an athlete all your life or you are just starting out. (Plus, they have childcare and that’s a huge bonus) More...
Reviewed on Google Maps
Brandon Griffin
Not only is this a good workout but I come for the people. The support in and out of the gym has been everything! Can’t recommend IF enough!
Reviewed on Google Maps
Nichole L. Wynn Brady
Great community! No judgement only encouragement! Great workout for beginners all the way to experts! I saw instant results within a few weeks!! Love the IF Family!!
Reviewed on Facebook
Merri Ruth Hollingsworth
This is a GREAT gym!! I was very nervous an anxious about starting but the staff are extremely helpful and knowledgeable. Absolutely love the cleanliness of the facility . There is sufficient equipment that is well maintained and the trainers are really good in motivating and helping. �� I look forward to going back everyday!! More...
Reviewed on Facebook
Jessica Kowalski
Innovate is easily the best gym I’ve ever been a member at. The atmosphere, the friendships, and the individual relationship with the coaches are all key reasons I love this place. 12/10 recommend!!
Reviewed on Facebook
Betsy Phillips Smith
I love this gym, its members, coaches and owners. I'm in the best shape I've ever been in, and they push me every day to be even better!
Reviewed on Facebook
Joshua Anderson
When I started at innovate I was over 200 lbs, couldn't do a pull up, and got winded just walking around campus. After staying in for a couple months I've lost 45 lbs, got 10 pull-ups easy, and I've actually been enjoying running. I don't really even see the coaches as coaches but more as a family I've become part of now. If you haven't tried it out I encourage you to come in and see what it's all about. More...
Reviewed on Facebook
Kelley Roberts Bond
Best gym I've ever been to! Love the owners, the coaches, and the other members! I highly recommend Innovate!
Reviewed on Facebook
Jennifer Tiefenthaler
I just love this place. Everyone is so nice, the coaches are supportive and knowledgeable and the workouts are challenging but FUN!
Reviewed on Facebook
Melissa Smith
Love it!! Coaches are great!!!
Reviewed on Google Maps
dee white
Awesome experience with Innovate Fitness !!. The coaches are very knowledgeable, experienced and very friendly. The coaches and staff are there to assist, aide, improve and teach the proper techniques to make the workout experience attainable, challenging to attain personal goals, and overall an enjoyable atmosphere. Working with this group, has allowed for lifetime friendships and bonds that i am proud to call iFit family. Thanks Innovate Fitness for strengthening and physically changing me for the better!! More...
Reviewed on Google Maps
jackiesetser .
absolutely love innovate fitness. it's more than a gym. its a family. a community. and we all get together for the same goals. to live healthy and fit. and I couldn't ask for a better group to do it with or a better coaching staff to lead me. what are you waiting for? this is your sign. More...
Reviewed on Google Maps
Dawn jones
I started at Innovate Fitness about 8 months ago, 3 months after giving birth to my 3rd child. I'm amazed at how far I've come in that short amount of time. You really can join right in at any fitness level! I credit my growth fully to the awesome coaching. They are very knowledgeable and informative and they really do care about your growth as an individual. You also get to know the awesome people you work out with every day and I've come to really care about each one of them! This is the most I've ever looked forward to a good hard workout! Love it!!! More...
Reviewed on Google Maps
tonya kuhl
Josh and his team of coaches have played an integral role in my fitness journey. From experienced coaches, to nutrition planning, Innovate Fitness provides a holistic approach to fitness. The programming at Innovate is meticulously planned to challenge your mind and body. When you're face-down on the ground and don't think you can do anymore, your teammates and coaches are there to spur you on, to encourage you, to push you farther than you thought possible. Innovate is more than a gym. It's a place where friendships and teammates are built. Rock on @InnovateFitness. Rock on. More...
Reviewed on Google Maps
Taylor Michelle Stephens
Best coaching and family I could ask for. If you're looking for a program to change your life, this is the place.
Reviewed on Facebook
Dawn Lancaster Jones
I'm so glad I made the decision to start doing crossfit here 8 months ago! I love everything about it! The coaches are down to earth, very knowledgable, and very dedicated to helping each individual. It's amazing how far the program has brought me in just eight months! More...
Reviewed on Facebook
Dale A Bright
I started about a year ago, 45 yrs old overweight with arthritis in both knees. After a year, I have no pain in my knees, I'm keeping the weight off, and I'm lifting more than I have in years. Josh and his team of coaches make it fun, and stress proper form. The workouts are challenging and motivational, and I hate to miss. More...
Reviewed on Facebook
Julie Langham Bright
Love this place ! 2 years in May that I have been with this group of coaches and people. 41 and feeling great! Josh and his team of coaches are the best! They really care about you and if your form is correct so you won't get hurt! What are you waiting for Come join our family! More...
Reviewed on Facebook
Justin Reeser
Great coach and friend deff knows what he is doing and knows how to get the best and most out of every individual and help u reach ur goals no matter what ur goal or goals may be
Reviewed on Facebook
Matthew Wyatt
Two thumbs up, check them out! Awesome group of people!
Reviewed on Facebook
Chris Griffith
Not only is the fitness top notch, but every member cares about you and your well being. Great place to train, to get healthy, and be with friends of all ages. They help with nutrition as much as fitness and that's not something you can get many other places. I also love that safety and technique are prioritized over numbers and weights. More...
Reviewed on Facebook
Mark Repsher
Awesome workout today. Can't wait for more!
Reviewed on Facebook
Caroline Jones Sprayberry
Crossfit Innovate- fitness south is a great place to do crossfit! I started the day they opened and have loved it! All the coaches are really knowledgable and motivating! I have made so much progress and we are like a big family!!! More...
Reviewed on Facebook
Jackie Delarosa Setser
Love this place and everything about it. The coaches, the programming, the other athletes, and the way it kicks my ass and I still come back for more. By far, the best decision ever made going to Crossfit Innovate Fitness South. More...
Reviewed on Facebook
How do you help your clients achieve their fitness goals?
We look at each individual and make a plan for how our method of training can be applied to their life. We take into account the complete picture of each person, including their nutrition, sleep habits, past history with fitness and any modifications that may be needed.
What’s the secret to getting the body of your dreams?
The secret to this, and most everything in life, is hard work, consistency and dedication. Short cuts give you short results.
What do you love most about your job?
Our favorite thing about our job is helping people make real change in their lives. Helping people lose weight is one thing but helping someone be able to run around and play with their kids or climb a flight of stairs without having to stop for breath is amazing. We love helping people see results on the scale but the scale is just who one way to measure success .
What inspired you to start your own business?
We have specific ideas about health and fitness and we wanted to bring those ideas to the public.
Why should our clients choose you?
We are interested in lifelong results, not a quick fix that will rebound next month. We are interested in helping people improve their lives and be better for the rest of their lives. If you are looking for the quick fix and the magic pill, we may not be the place for you, but if you are interested in making life changes, we should be your first call.