Imagine R Power

Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

The typical creative process can involve:
discussing the client's core message and target audience
brainstorming visual and copy ideas with other members of the creative team
writing and presenting a few options to clients
modifying copy until the client is satisfied
overseeing the production phase.

The copywriter and UI/UX Designer are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.

Digital Marketing Manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.

He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects may require directing external resources, the role is expected to be hands-on.

A Social Media Manager helps to increase exposure through social media platforms. They work alongside a specialized team to reach your brand's goals. From creating monthly editorial calendars, to using marketing strategies to deliver your brand's message in creative ways, a Social Media Manager is the link between your business and your social media followers.

More than just attracting new customers, a Social Media Manager analyzes data to determine which initiatives work best and capitalize on this information to continue scaling your business.

Responsibilities for Social Media Manager

Oversee day-to-day management of campaigns and ensure brand consistency
Facilitate scaling brand and company awareness through various social media channels
Work with brand to create and implement social media strategies monthly
Ensure brand consistency in copy through tone, voice and terminology
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiative

Search Engine Marketing Specialists (SEO/SEM) are responsible for planning, implementing and managing the company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

Responsibilities for Search Engine Marketing Specialists

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links

Email Marketing Manager manages the company's email campaigns and communicates company brands through email marketing. Analysis of current email marketing campaigns and making recommendations for improvement. Managing trigger email campaigns throughout the customer lifecycle to maximize sales.

Responsibilities for Email Marketing Manager

Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices