ICON is a creative agency with national, international and multicultural experience in CPG and beyond. Our expertise includes creating packaging, digital and experiential campaigns for growing challenger brands and multinational corporations expanding into new markets.
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Packaging
Set yourself apart on shelf.
Our packaging gets new products noticed and gives a fresh look to multicultural mainstays.
Expertise includes: package design, packaging refresh, new products, niche consumer segments, multilingual packaging
Point of Sale
Let’s get ready to retail.
With in-store space at a premium, we make sure every inch of your display packs a visual punch.
Expertise includes: point of sale displays, merchandising, retail collateral, store takeovers, partnership promotions
Marketing Communications
How to design so people will listen.
We use engaging imagery and concise verbiage that speaks the language of our audience.
Expertise includes: marketing collateral, presentations, pitches, social impact campaigns, corporate communications
Brand Innovations
Break the mold and break on through.
Our big ideas give classic brands a new life and new products a long-lasting one.
Expertise includes: packaging concepts, product design concepts, brand development, name development ideation, strategy
Experiential Events
It’s all about the experience.
If content is king, experience is emperor. So our priority is to make every event memorable.
Expertise includes: multicultural events, trade shows and conventions, live video events, corporate events, photo ops
Digital
Engagement that matters in real life.
Whether it needs to be clicked, liked or shared, we can make people care.
Expertise includes: websites, ecommerce, social media content, video content, digital assets