Boulder
Hub And Spoke Marketing provides a full range of digital marketing services for innovative businesses — websites, automated emails and social media content.
We prefer building websites in SquareSpace (Shopify for e-comm), with Hubspot Free or Marketing Starter.
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What makes a great website?
Usually a great website is one that sells, or at least persuades. Education is a useful but secondary goal — good for nurturing a lead to a sale later.
Can you provide your services online or remotely? If so, please add details.
All of my services are online / remote. I build digital products and share them digitally. It's usually no surprise that we conduct business 90-100% online. No customers has complained in 4 years. :)
Content strategy
A content strategy can mean many things to many people. Typically, it involves elements found on this page and on my content marketing and copywriting pages. Let's discuss the right blend of deliverables in your particular circumstance.
Successful content marketing programs are always founded in a solid strategy. It is the perfect means to align internally on your intent and goals, while setting yourself up for an improved sales-marketing collaboration.
Demand generation comms planning
Your demand generation program is about more than website articles magically bringing in quality leads. There's a lot of work — and content — that goes into a demand generation program.
We've helped companies develop strategic comms tools like messaging frameworks, editorial calendars, content ecosystems and tactical content briefs. We have also helped companies develop the creative to fuel those programs, like automated email copy, fulfillment email copy, internal Salesforce alerts to sales, landing page copy, etc.
Our clients like this services because it ensures content is consistent, on-brand and highly relevant to the consumer.
Content operations
Need someone to step in and just handle all of your content operations? We've set up content operations at five Fortune 500 companies and many other midsize and small companies as well.
We can help establish cross-departmental content production and approval processes, oversee the creative team (managing writers, producers, designers and developers), planning content releases across multiple channels and ensuring everything comes in on time and under budget.
Content marketing
Content marketing is the creation and distribution of relevant content. This is the content that drives interest. Content that nurtures all the way through closed-won.
We've spent hundreds of hours presenting both the strategic value of content to executives as well as tactical practices and processes creative teams could implement to develop more strategically-sound creative output. Let's figure out the content that will move your audience, create it and get it in front of your audience via paid, earned or owned media.
E-commerce Website and Email
We build basic e-commerce websites in Shopify. We're light on design, prioritizing your products instead. But we then build out an email program to support your business — emails for abandoned carts, recommended products for past customers, newsletters to nurture prospects — plus the automated workflows from a customer relationship management (CRM) platform.