Lakeland, FL
Firefly is a boutique full-service digital marketing agency specializing in WordPress web design and SEO. We've been in business for 11 years. Tonya Lockamy, the owner/founder has nearly 20 years of experience with web design and digital marketing including 10 years as the digital marketing lead with a traditional ad agency.
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What makes a great website?
A great website must have a professional and clean feel while providing the necessary functionality for the website visitors. We see our client's website as a 24/7 extension of their sales team and want to be sure the site is well organized and easy to navigate.
What questions might you ask a client when starting a new project?
We like to do a full marketing audit and get a good understanding of the client's target audience and marketing goals before we dive in. This allows us to create a marketing strategy so we are tackling the goals and working to convert site visitors into leads.
What do you love most about your job?
I love helping small business owners create a successful marketing strategy. If for any reason, we should ever part ways or a client should decide to move their marketing to an in-house team, my hope is that our marketing strategy will go along with them and give them a firm foundation for their next business chapter.
What inspired you to start your own business?
I worked for a traditional ad agency and got frustrated with their lack of understanding of the small business marketer as well as the digital marketing channels. They were great at branding and brand recognition but I don't think it makes sense for small businesses to advertise in the same ways as corporate giants like Budweiser and McDonalds. Small businesses are unique, have a much different budget and usually have very different goals than the big guys. I feel like the money spent on marketing should have a measurable return on investment.
Why should our clients choose you?
Because I just get it. I will work to fully understand your needs and offer your business an affordable marketing partnership.
SEO
Web Design
WordPress Web Design
Social Media Marketing
Marketing Strategy
Paid Search & Social Ad Management
Content Management
Branding & Graphic Design
Marketing Consulting