Seattle, WA
We’re traditional PR agency veterans who have developed a better way to conceive, implement, and measure B2B public relations strategies and activities.
We’re not constrained by the artificial barriers of a traditional brick and mortar agency.
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What do you love most about your job?
Helping clients, getting results, being part of a team.
What inspired you to start your own business?
I felt constrained by the bureaucracy and rigidity of traditional agencies, and I saw firsthand that a lot of client billings goes toward overhead and oversight. After 20 years with PR agencies, I sought to develop a better way to conceive and implement B2B public relations programs.
Why should our clients choose you?
Experience, flexibility, creativity, results. You get top-level experienced PR talent for a fraction of the cost of a traditional agency.
Media Relations
We understand business media and what's required to generate coverage for our clients. Finsquared pros have dozens of years experience in B2B media relations.
Editorial Services
We are journalists and writers. We regularly produce blog posts, backgrounders, op-eds, whitepapers, social media posts. We write for today's audience and for Google (SEO).
Content Marketing
We are adept at understanding your customers, how and where they consume information. Our editorial can be distributed through blogs, social media channels, online sources, traditional marketing, emails, newsletters, etc. The purpose is to nurture leads that can convert into clients or customers.
Social Media
We specialize in 3 social channels for business - LinkedIn, Twitter, and Facebook. We set-up and manage social accounts, or establish a social methodology that we hand-off internally. We can integrate other channels, such as Instagram, into the mix.