Fermented Pixels

At Fermented Pixels the first thing we do when beginning a project with a client is what we call "The Creative Brand Workshop". This is an essential meeting with the client to discuss everything they're looking for, who their demographic is and what are their business goals.

A few questions we ask during The Creative Brand Workshop:

1. Tell us about the history of your company/organization? (Please give an introduction to the organization’s origins. How and why it was formed. Emphasize the growth factors and the adaptations for that growth that were made during these years if applicable)

2. What is the most important goal you hope to accomplish with this new site design? (Please answer with your top goals in order of importance).

3. Describe the personality & tone you’d like the website to convey (Please tell us the feelings/emotions you’d like your audience to have when they are on your new site.)

4. What other websites have you seen that you liked (Please tell as many sites that you may have seen, as well as the specific aspects of the website you liked. We will provide the most web gallery sites for you to look through as well to truly determine what you like )

5. Describe your target demographic & audience (Please discuss factors such as gender, age range, income level, educational background & technical savvy).

6. Describe the services or products you provide for your customers (Please discuss in detail the services and/or products you provide now and future if applicable).

7. Where would you like to see the organization in the next 5-10yrs? (Please discuss the growth and/or changes you’d like to see in the future).

8. Who are your main competitors and what do you think is your main differentiator? (Please discuss why a customer should choose you over the competition).

9. What do you feel is your biggest weakness whether real or perceived by your customers (Please discuss areas you think you could improve in your organization if applicable).

Please note: This is a very organic meeting since all clients are unique so we adapt specifically to the needs of the client. This meeting is meant to ensure we meet and exceed all of client's expectations and business goals.

We take everything we've learned from The Creative Brand Work discussed above in "what questions might you ask a client when starting a new project?" and we begin these 4 phases. Please note: We call them phases but in reality we work in parallel with the entire team as much as possible to ensure the project moves along in a very timely manner.

Phase 1: Brainstorm & Research (We do a deep dive into the client's industry, competitors and customers. We create personas internally of your customer types and we may, only if needed and approved by the client, devise questions for our client's customers to truly understand their needs).

Phase 2: Information Architecture (We create flow charts, site maps and wireframes. We basically craft detailed black and white blueprints of your website or web app. This is an essential phase in which we determine the website's content, placement, hierarchy, structure and best user experience possible).

Phase 3: Design Phase (Once the the wireframes are approved we begin to design mock ups of exactly how the site will look on all platforms/devices. We give our client options of design styles to choose from of course and we revise until the client is more than pleased with the design of the website or web app).

Phase 4: Development Phase ( We then begin to take the approved designs and bring them to life on our development server. Our team works in an extremely collaborative manner in which designers and developers work hand and hand to create an incredible final product). The client also receives an extremely user friendly admin portal where they can update content very easily at anytime after launch. We also provide admin training.

Please note: These last 3 phases of information architecture, design and development are where we work in parallel as a team. For example, once the homepage wireframe and design is approved by the client we pass these deliverables along to our development team while our designers are still crafting the remaining pages and platform designs. Again, this keeps the project moving along in a very timely manner.

Once the website is approved by the client we then push the site live to their url and we provide 30 days of post launch support.

We need all the information from "The Creative Brand Workshop" described above in great detail in the Q&A question: What questions might you ask a client when starting a new project?

A few questions we ask during The Creative Brand Workshop:

1. Tell us about the history of your company/organization? (Please give an introduction to the organization’s origins. How and why it was formed. Emphasize the growth factors and the adaptations for that growth that were made during these years if applicable)

2. What is the most important goal you hope to accomplish with this new site design? (Please answer with your top goals in order of importance).

3. Describe the personality & tone you’d like the website to convey (Please tell us the feelings/emotions you’d like your audience to have when they are on your new site.)

4. What other websites have you seen that you liked (Please tell as many sites that you may have seen, as well as the specific aspects of the website you liked. We will provide the most web gallery sites for you to look through as well to truly determine what you like )

5. Describe your target demographic & audience (Please discuss factors such as gender, age range, income level, educational background & technical savvy).

6. Describe the services or products you provide for your customers (Please discuss in detail the services and/or products you provide now and future if applicable).

7. Where would you like to see the organization in the next 5-10yrs? (Please discuss the growth and/or changes you’d like to see in the future).

8. Who are your main competitors and what do you think is your main differentiator? (Please discuss why a customer should choose you over the competition).

9. What do you feel is your biggest weakness whether real or perceived by your customers (Please discuss areas you think you could improve in your organization if applicable).

Please note: This is a very organic meeting since all clients are unique so we adapt specifically to the needs of the client. This meeting is meant to ensure we meet and exceed all of client's expectations and business goals.

Personally I am the Chief Creative Officer & Founder of the company and what I love the most is the branding, brand messaging, informational architecture and of course the design of the final product.

I love figuring out ways to improve a client's business and online presence in ways they never dreamed of. Finding the best solution to take our client's websites or web applications to the next level.

Devising ways to make them stand far above the competition, making the usability of their website or web app as intuitive as possible. I love the having that feeling of a completed project and knowing my team and I have crafted the an amazing product for our client.

I started Fermented Pixels for the money and fame of course. Joking aside, I have 20 years of experience in this field and for 10 years plus I’ve spent my career in the role of creative director for various NYC agencies. I’ve worked for some fantastic companies and the work I was given was amazing. I met many wonderfully talented people through the years. I’ve had fantastic colleagues that helped me advance along the way and I’m very grateful for the opportunities given but I knew deep down I wanted to do something different.

I wanted to create a unique agency. One that was radically open minded, transparent and empathetic to clients and their customers. A results driven company with surgical focus on our client’s growth. To create a place of collaboration and humility that delivers an unmatched level of integrity in the work we create.

Our clients are our company at its core. Their success is our success. This is something I’ve promised to never lose sight of and will keep building an agency with a reputation for excellence, trust, and creating kick-ass work that goes above and beyond.

Because at the heart of company is passion and integrity for the work we do. We pride ourselves on our reputation and we will not settle for crafting our client's anything other than something they absolutely love and delivers them the results they are looking for.

Our reviews and integrity mean everything to us. We will only work toward creating a client something that exceeds their goals and expectations. We make sure all of our client's will be more than happy to give us a great review and recommend us to others.

This is why I started Fermented Pixels, because I wanted to create something I could be proud of and stand firmly behind all the work we do.