CEO GPS

Web design is the undertaking of planning, conceptualizing, and placing your content online. What we do goes way beyond building a website that is appealing to the eye. The site will be not only esthetically pleasing but it will be functional and user friendly.

There is nothing worse than an eye catching website that is hard to navigate and loads slowly. Ease of use and performance is where it's at. After all, the goal is to have a place for customers and potential customers to get to know you and to convert them into an actual customer.

Parts of your site
Visual elements: This part of your website is to give your customer a user friendly and visually appealing experience, while delivering the message you are wishing to convey.

Written copy, which is the content written around the graphics. This should have a cohesive design and mesh well with images.
Fonts will pair with your color scheme and match the concept of your site.
Colors will compliment the design of the site and align with your brand.
Layouts will be based on user friendliness and functionality of the website. We advise layouts that are not overstimulating, which distracts the visitor from the message you are trying to convey.
Videos are increasing in popularity. They can aid your efforts in expressing your message more clearly, however we will make sure they do not distract from other important elements on the site.


Functional elements: While you want to always have a site that stands out, it is imperative that you think about the affect it will have on functionality. Properly functioning sites rank higher on search engine results.



Navigation is a very important element that will let you know that your site is properly functioning. We want the visitor to be able to freely browse around your site to find information and make sure that "calls to action" are properly placed for conversion.
User interactions are how visitors are interacting with your site. We like to keep it simple so it gives the user a sense that they are in control. There are a list of best practices that we will use to ensure that the customer is having a good experience on your page.
Load speed...there is nothing worse than sitting there in front of your computer trying to get more information and having to wait forever for pages to load. That's vintage AOL problems. Also if it loads too slowly because of too much code or too many animations, it will not perform well in search results.
Site Structure is another key factor in user experience. If a visitor gets lost trying to navigate your website, they are going to exit asap. This will lead to a bad user experience and poor site ranking. We make sure that doesn't happen.
Cross-browser & cross-device compatibility...When someone visits your site, it should look aesthetically correct from any browser or device they may be using. We will ensure things are kept uniform across the board.

Your website is the home of your brand. Make sure its a happy home and visitors feel welcome. I know it seems like a never ending task but we will take care of it for you.

Social media management is is more than posting a picture here and there. It is the task of creating, scheduling, analyzing, posting engaging content on all social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. We will ensure the sites are all in sync with your website, engage with potential leads ad continually update content.

Engaging your audience is very important. Customers are more and more interacting with businesses through Twitter, Facebook, Instagram, and LinkedIn. They do not want to be left on "read." That's where us as your social media managers comes in. Things we will help with are:

Scheduling preapproved content posts in advance. This will allow you to see what is being posted for the month in one meeting to save you time.
Check and respond to messages and comments quickly and efficiently.
Analyze social engagement and help you build a following.
Collaborate on content


Our social media management will help you:

Save time – by scheduling posts in ahead of time, instead of troubling you with having to post at peak hours during the day.
Increase authority – by posting posting new and relevant content multiple times a day on a variety of platforms.
Better understand your audience – by providing analytics that explain who is following you, where they are from, and what they are looking for from your business.
Improve client support – by creating a easier way for customers to find out about your business through social media and making it more simple for you to provide answers.
Control your brand's reputation – by allowing us to see comments and feedback in real time, and respond quickly.


Cost of social media management services depends on:

Size of your company
How often you want to post
The type of services
Platforms you want to share content on
Level of analytics needed
If you plan provide customer service through social media


Things to consider:
3.8 billion people use social media
97% of digital consumers have used social media in the last 30 days
45% of consumers have contacted a business on social media
52% of brands are discovered on social media feeds
Marketers see an average 95% ROI with social media management

Social media management is a tedious but lucrative venture. Allow our experts to make sure you are capitalizing on this channel of marketing and let you handle the potential customers coming in.

Email marketing is a necessity for small business owners. We will write engaging emails or use content from blog posts to create email marketing campaigns. Our specialists will also develop the email campaign strategy and tactics to deliver enticing messages.

We understand email marketing concepts and metrics that concern consumer segments, consumer engagement, and the consumer journey.

Metrics we will keep track of are:
Click through rate
Conversion rate
Bounce rate
List growth
Sharing/forwarding
ROI


We will optimize your email marketing campaigns along the way to ensure you are getting the most out of your database.

With all of your customer data just sitting there, why waste the opportunity to remarket to subscribers, old, or even existing clients. We will get them engaged and actively using your product or service.

Our professional content writers will identify new topics you want to write about, deciding which form you want the content to take, create a strategy, and then take on producing it.

We will update and edit the content with you before it is ready to be published.

Since content can take many forms such as blog post, video, eBook, Tweet, advertisement, to give and example – the content creation process is nuanced and can sometimes be pretty complex. However it can tremendously impact your business. We will happily take suggestion on things to write about that inspire our clients or that our clients feel will be informative to their customers.

Writing content is a process and we will walk you through the steps and brainstorm with you to make sure you are happy and that it is something that speaks to you about your brand.

Keep in mind, quality educational content makes your consumer 131% more likely to purchase from your business, studies show.

Costs for content vary depending on length, research required, quantity of posts, etc...

The great thing is, it can be used for marketing purposes to generate you money so it will produce not only happy customers but an ROI as well.

Our PPC management specialists will create and manage all of your ad or ad campaigns to make sure they are producing results. This includes Google ads, Facebook ads, and more. We build your PPC campaigns based on what gets you the best results and provide analytics for clarity. Ad and PPC management will include:

Optimize for conversions - We use best practices that are proven to drive results and help you meet your goals.

Management - We manage campaigns manually and put eyes on the on a daily basis. We do this to make sure the campaigns are still showing activity or not getting out of hand with your spend. This way we can also optimize for performance quickly.

Dedicated marketing liaison - All of our client has one dedicated liaison, who manages the ad and gives weekly progress reports.

Ad Writing - Creating PPC ads is the art of psychology. Ads need to be persuasive, relevant, direct, but informative within short phrases.

Ad Design - Display campaigns are designed to be engaging and eye-catching, while still representing your business in a professional way and branding your company.

Landing pages - We will direct traffic toward dedicated landing pages that are geared for conversion.

Reporting - Your liaison will provide a comprehensive report on analytics and what our advice is for each ad campaign.

No matter what platform we use, your ad campaigns will be set up for success. They will be constantly monitored for optimal results and to make sure they are generating you customer for your business.

Our consultant will set your site up for lead generation through many different methods but the one people enjoy the most is retargeting. Retargeting is creating ads and driving traffic to your website only to drop a pixel or "cookie" off on their browser. Once they leave your site or landing page, you will follow them around everywhere. This makes you look like you are super famous. So when they need your service and type in something that has to do with your industry, you will be right there in their face no matter where they are online. This will make it highly probable that they will choose your company to inquire and do business. We will also use:

Blogs
Generate client referrals
Opt-in forms
Emails
Remarketing
PPC Ads
Social media

We will also liaise with any lead generation services that you are working with to make sure they are being properly managed. We will work with the service to optimize your leads and cut out as many bad leads as possible from even coming in. Not only that, we will assist you in getting credits and dealing with customer service, which we all know can be a nightmare. Having a background of our owner founding a major a lead generation service will allow us to help you in ways you may not have thought possible.