About
Boutique videography producer who understands both theory and application of videography through completed courses at film school, with special emphasis on lighting and sound during production, and sensible editing to create a compelling, credible story that viewers will find engaging.
Producer recommends relevant content to client's objectives when requested, and provides concept creation through thorough understanding of marketing principles and practices. Beyond shooting visually and auditory excellence, producer is experienced in presenting information that evokes a response from the viewer, based on the objective of the project. From concept creation to finishing the story line in post production, the producer sees the project from start to finish, with hands-on approach through every step if desired.
Producer has a Bachelor's degree in Business Administration with various courses, including emphasis in marketing and accounting, so is experienced in both business promotion and financial principles.
Producer is further qualified through 12 years of videography production experience, having developed successful procedures and practices that avoid both common and specific technical mistakes and errors in judgement in creative matters.
Producer works primarily with end user clients.
Producer is extremely detail oriented and follows up on loose ends thoroughly to ensure smooth and efficient work flow.
Currently, the producer refrains from accepting assignments which involve critical family milestone events (weddings, funerals, birthdays, showers, graduations, life passage or religious ceremonies), action or sports contests, and other events involving rigorous activity.
We welcome assignments involving corporate work, professional firms, and generally interviews and people conveying information.
We film our projects exclusively with professional video cameras, not still DSLR cameras modified to shoot video, so clients have the benefit of filming with sound and picture coordinated, and have the advantage of the flexibility of having the proper tools to produce a quality video without compromise and limitations that still cameras impose.
Extensive education courses and study, both in person and on line. Diverse experience in multiple projects.
Personally own a full complement of professional video equipment so no delays or restrictions on dependence on rented gear.
Specific expertise in cinematic videography using classic lighting principles of the Dutch renaissance masters to create the most flattering looks involving people conveying information. Particular attention to clarity of audio to establish intelligibility of voices with professional audio equipment.
Use of best camera angles, positions and camera filter for capturing subjects for their best appearance possible, especially ladies, to soften look and establish glow in facial mask, as in classic portraiture images.
Uncompromising attention to detail in production process to provide sufficient footage and multiple options for the editing process to avoid errors and omissions that cannot be corrected in edit.
We are mindful not to frantically rush things unnecessarily so as not stifle the creative process allowing unexpected good ideas to emerge, as often happens during the production phase. Our emphasis is getting the best possible result, with less emphasis on time constraints.
We provide our services on an flat-rate, up front quote based on reasonable expectations, established in advance, so there are no pricing surprises once the scope has been established. Although the pricing budget does include a modest provision for contingencies, we also allow for unexpected changes in scope during the project to accommodate our client's wishes which can be included with an appropriate adjustment in pricing. This scope change is memorialized in writing by a "change order," approved by both parties.
The preproduction phase is carefully used to plan, coordinate and establish goals of the project, where creative assistance is also available as requested. We are keen on planning to keep unexpected events from distracting the production phase, so can calmly proceed without preventable crisis and delays.
We realize our approach may not be suitable for every occasion, so we don't try to force-fit into a project where we believe we are not the best choice for our prospects.
We believe our service can make a difference that counts for our clients, where we not just going through the motions, shuffling along to produce mediocre results. We want our clients to succeed at their objective, and are passionate about professionalism.
Our engagement will involve a written agreement on matters of scope, pricing, payment and confidentiality. Payment terms are staged throughout the project at prescribed points.
Our team is recruited as needed, selecting qualified people who are non-smokers, professionally presentable and who we have vetted to respect your property and privacy through a non-disclosure agreement.
We are fully insured for both property, medical and casualty coverage and will provide a Certificate of Insurance for your peace of mind.
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