Joy Recibe LLC
I create simple and elegant designs that will reflect the style of your brand and will serve your business as a powerful marketing tool.
Hi!I am Joy Recibe, a graphic designer and photographer based in Jersey City, NJ.
I specialize in brand identity development, print, and web design layout comps.
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What makes a great website?
An effective website should deliver its intended purpose by conveying its specific message whilst simultaneously engaging the visitor. Several factors such as consistency, colors, typography, imagery, simplicity and functionality all contribute to good web design.
When designing a website there are many key factors that will contribute to how it is perceived. A well designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimized for usability (form and aesthetics) and how it easy is it to use (functionality).
So what makes a great website?
1. It should be well designed and Functional
Your site reflects your company, your products, your services and ultimately your brand. So it’s important to be visually appealing, polished and professional.
Equally important, the site must work quickly, correctly and as expected. Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Every page should always be fast and functional, because any of them could be a potential customer’s first or only impression.
2. Easy to Use
Site visitors are always in a hurry. Don’t make them work for information. User Experience (UX) plays a key role in helping visitors use, understand and stay on your website. Create obvious, logical navigation with clear hierarchy. Use consistent layouts and visual cues for functionality across the site.
3. Optimized for Mobile
Today there are no excuses, your site must look great and work well on any platform. The growth of mobile and tablet devices is not slowing down and you just don’t know what your next visitor will be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.
4. Fresh, Quality Content
Be succinct, interesting and new. Use language that makes sense to your audience—avoid jargon, corporate speak and acronyms. Visitors have short attention spans: spell correctly, be accurate, be relevant and update regularly.
5. Readily accessible contact and location
Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page—if not every page of your site.
6. Clear calls to action
If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles, follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page.
7. Optimized for Search and the Social Web
It’s not enough to build a nice looking website that’s easy to use. It needs to earn traffic. Otherwise, all that effort in design, UX and content development will be for naught.
What questions might you ask a client when starting a new project?
These questions are divided in 5 Categories:
1. Learning about the company
• What is the name of your company?
• Can you describe what your company does?
• What services or products do your company produce?
• How long have you been in business?
• Why was this company started?
• How big is the company?
• Are you a local, national or international company?
• Who is your competition?
• How are you different from your competition?
• How are your competitors marketing themselves?
• What are the long-term goals of your company?
• Can you describe your company's strengths?
• Can you describe your company's weaknesses?
2. Learn about the Company's target audience
• Can you identify and describe your target audience? (Age, gender, social class, location)
• Are you focusing just on this market or are you trying to hit other markets as well?
• How do you think your target audience describes your company?
• How does your target audience currently discover your company?
• How do you connect with your target audience?
3. Learn about the Company's Brand
• Does your company use a specific color palette?
• Are there any design elements associated with your company? (fonts, icons, images, etc.)
• Does your company have a mission statement?
• What current and former marketing material have you used?
• What did you like or dislike about your past marketing material?
• Why are you looking for something new?
• Do you have a company slogan?
• What feedback have you received on your past marketing material?
• Do you consider your brand material to be more traditional or modern?
• Is your brand associated with high end or cost-effective products and services?
• What would you like your target audience to think of when they see your marketing material?
4. Does the Company have design preferences?
• What color palettes do you prefer?
• Will this project be used in print, on the web, etc.
• Is there anything from your past marketing material that you would like incorporated into the new project?
• Are there any restrictions or limitations to consider when designing this project?
• Are there any new design elements you would like to try in this project?
• Are there any design styles you do not like?
5. Learn about the design project's scale, timeframe and budget
• Do you have a budget for this project?
• How many different concepts would you like to see?
• What material will you be providing me for this project?
• Are there any deadlines associated with this design project? (Are these preferable or firm deadlines?)
• Who will be my primary contact on this project?
• Who is involved in the approval process?
• Are there any third parties involved in this design project?
• Who will be dealing with involved third parties?
• What services are you expecting from me?
• What do you expect from me regarding this design project?
• What material do you require from me at the completion of this design project?
• Is there anything else you would like to discuss that we haven't already covered?
And finally...
• When do you want me to get started on this design project?
What’s the secret to taking a great photograph?
According to the Digital Photography School - https://digital-photography-school.com
there are 5 factors to taking great photos. (Which I totally agree with)
1. Composition
It is how the photographer tells us the story he/she captured in a single frame.
2. Light
because Photography literally means 'drawing with light'
3. Timing
Timing is everything - you have to capture "the moment"
4. The Story
Photographic stories can range from the simplest things like putting together a cup of coffee with a notebook and a pen to promote a coffee brand or create a mood for a workspace; to capturing a moment when a new born baby kisses his/her mom that touches the emotions of the viewer; or at that time you're able to capture a volcanic eruption (of course you have to run to safety afterwards). It's actually being able to capture anything that sparks interest. Story and timing are very tightly connected.
Describe your creative process.
I have 7 major stages in my creative process
1. Client Briefing
- Initial information gathering
- Getting to know your client
- Learning about what their business/ company is about etc.
2. Researching your Client's ecosystem
- Research about their target audience
- Research about their competitors
- Learn more about their future plans etc.
3. Brainstorming on the message
- It's a combo between the briefing and research to coming up with ideas and putting them on paper
4. Sketching out mockups or creating mood boards/stylescapes
- This is the beginning of creative explorations - collecting pegs and putting them together and creating a cohesive design idea that you can present to your client
5. Building the design
- This is the fun part, putting together the ideas and bringing it to life
- Client feedback is crucial in this stage as well
6. Presentation and Refining the Work
- Final Design Presentation and Revision stage
7. Final Design Production
What do you love most about your job?
As a creative professional, I get to create stuff and in doing so, I learn so many things along the way. Learning never stops in this field and I just love it. I also get to hone my craft in every project that I do which is amazing!
Can you provide your services online or remotely? If so, please add details.
Most if not all my services can be done online or remotely, well except for photoshoots . But communication is the most crucial part of it all, between the client and I. I can be reached through, email, phonecall, texts, facetime, zoom call, google meet etc.
Graphic Design
Brand Identity Design
Web Design
