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BERK Labs

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About

BERK Labs is a full-service consulting agency, focused on growth.

Launch better products. Enter new markets. Acquire loyal customers. Operate more effectively. Raise venture capital. Hire teammates faster. Build the future.

Our team worked previously at Google and has advised more than 1200+ businesses (including 30+ venture-funded startups) on go-to-market strategy.

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Reviews (13)

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5/5

13 customer reviews

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29 March 2024

Hello everyone, i contacted Herpes virus ' i was told there is no Herpes virus cure except treatment to control it. I totally lost hope all i could think was losing my life because it was so embarrassing to have this virus. A few weeks ago I read about a possible natural cure which was guaranteed. And I ordered the treatment after some weeks I got 100% cure. Now I'm so excited to share this testimony to every article for others living with herpes there is possible natural treatment to eliminate this virus 🦠 Herpes,Cancer,Lupus, Sickle Cell, Hpv, Hepatitis B&C, Diabetes 1&2,Hsv1&2,Lung Cancer,Als,Bad Breath,Body odor,Chronic pain, Kidney Stone, Cystic, Stomach Ulcers, etc…. Facebook page https://www.facebook.com/profile.php?id=100087893780247 More...

Reviewed on Facebook

5 February 2024

Working with BERK labs and Joshua has proven to be a fantastic experience. I've gained a wealth of knowledge about Google that surpasses my previous understanding. Joshua is undeniably a master of his craft – a true professional who approaches your account with the utmost seriousness, treating it as if it were his own. In my search for the right professional to handle the setup and management of our Google AdWords, I thoroughly evaluated numerous individuals and came across Joshua. His expertise was evident, showcasing a profound understanding of his skillset. He crafted a customized package that precisely addressed the specific needs of my business. He consistently went above and beyond, employing innovative thinking and going the extra mile to ensure the proper setup of the account. More...

5 February 2024

Working with BERK labs and Joshua has proven to be a fantastic experience. I've gained a wealth of knowledge about Google that surpasses my previous understanding. Joshua is undeniably a master of his craft – a true professional who approaches your account with the utmost seriousness, treating it as if it were his own. In my search for the right professional to handle the setup and management of our Google AdWords, I thoroughly evaluated numerous individuals and came across Joshua. His expertise was evident, showcasing a profound understanding of his skillset. He crafted a customized package that precisely addressed the specific needs of my business. He consistently went above and beyond, employing innovative thinking and going the extra mile to ensure the proper setup of the account. More...

Reviewed on Facebook

30 January 2024

Josh is very, very knowledgeable about google adwords. He also was superior than anyone i have spoken with regarding conversion optimization (making people actually call once they get to my site).

He is a really good listener. I will definitely work with him and his firm again. The extra cost is worth every penny.
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10 January 2024

The guidance provided by Joshua and his team is excellent. Open questions are explained in detail and with the necessary patience. In general, the way Berk works is very structured and goal-oriented in order to effectively achieve the desired solution. More...

27 December 2023

As a customer now for over two years, I cannot say enough about Joshua and his team. BERK Labs is efficiently communicative (the best), super collaborative, and diligent in always searching and ultimately finding smarter paths to reach our customers through online advertising. This is a gem of a company and I highly recommend BERK Labs. More...

26 December 2023

Joshua at BERK Labs has been a fantastic asset to our team and growing company. He brings meticulous attention to detail, data analytics and immense knowledge that helps guide our decision-making with digital marketing. We have worked with numerous partners over the years both in-house and outsourced, and Joshua is by far the best-performing professional we have had the opportunity to work with. Highly, highly recommend his skills and services!!! More...

26 December 2023

Josh Berk is a consummate professional that is always maintaining his mastery of the PPC industry. Anytime a change is proposed in PPC world he does his research and gets back to you with suggestions. This is the kind of guy you need on your team if you too are a consummate professional in your field of expertise. I can't recommend him enough. If you're reading this you owe it to yourself to at least call him and do an audit on your campaign. As soon as you hear his suggestions and breadth of knowledge you'll see for yourself why he comes highly recommended. Simple as that. Thanks for everything Josh. More...

21 December 2023

Have worked with Josh on multiple projects. Really appreciate his attention to detail and knowledge in the ecommerce space. Learn something every time we talk. More...

27 September 2023

I had a very pleasant experience with Joshua. He is extremely knowledgeable in Google Ads and also a very good teacher. He is patient, and takes the time to make sure that he’s not only adding value and helping your business with his service, but educating you in all aspects so that you have the knowledge as well. Most service providers will not make this effort, out of fear of you becoming too independent. Not Joshua, he is genuinely interested in being a partner and building lasting high value relationships. You will almost forget that you are doing business. More...

Reviewed on Facebook

27 September 2023

I have had the privilege of working with Joshua Berk and can unequivocally say that his skills and expertise in Google Ads, Analytics, and Merchant Center are unparalleled. Joshua’s approach is meticulous and tailored, focusing on leveraging every feature to maximize results. He was not only an absolute joy to work with but also was very supportive, addressing every question and concern with utmost patience and clarity. His strategic advice has empowered us to elevate our marketing endeavors and reach new heights. Anyone seeking to optimize their use of Google's tools will greatly benefit from Joshua’s guidance and expertise! More...

Reviewed on Facebook

5 January 2023

BERK Labs has provided an immeasurable impact on our business. They have been extremely competent and professional throughout and have shown tremendous patience with our hectic schedule. We believe BERK Labs and Joshua have and will position us with a tremendous advantage against our competition. We're incredibly glad we found them and are looking forward to a long, successful partnership. More...

Reviewed on Facebook

2 January 2023

Working with BERK labs and Joshua has been fantastic, I've already learned quite more about Google than I have known previously. He is clearly a master of his craft, professional and takes your account seriously like it was his own. He really went the extra mile to set up the account properly, always giving above and beyond, and thinking outside the box. I would recommend working with him, whether he consults to you or has his team and himself do the work for you, you can't go wrong. Thank you BERK Labs and Joshua! More...

Reviewed on Facebook

Q&As

Our ability to work with passionate founders, working on exciting new businesses that will shape our economy of the future. We're here to help!

Seeing businesses struggle with growth, recruiting, operations, development, strategy, and all other major aspects made us realize that we could offer a lot to help - so we started BERK Labs to help small-business entrepreneurs go big.

Our team specializes in small and medium-sized companies, we're cost-efficient, work quickly, and our clients love us! Don't trust me, look for yourself - https://www.trustpilot.com/review/berk.is

Yes, all services are rendered online and remotely, by design. We offer digital marketing consultations, account management, and full builds for accounts - from anywhere in the world, to any client around the world. If you're interested to learn more, reach out to us - we would love to tell you more! :)

Our operations are fully 100% remote, which means that our meetings (external and internal) were always conducted with safe distancing and hygienic practices in mind, using software like Zoom or Dialpad Meetings.

Services

– Implementation of New Campaign, Creative, and Targeting Ideas
– Ongoing Observation of Search Terms Reports for Negative Keywords
– Refinement of Targeting (Audiences, Locations, Schedule, etc.)
– Bid Adjustments to Keep You At The Top of Google Search Results
– Deployment of New Features, When Available + Relevant
– Merchant Center Management (If Applicable)
– Occasional Advisory for Other Digital Marketing Platforms (Upon Request)
– Calls to Discuss + Brainstorm Growth Ideas (Upon Request)
– Resolution of Policy Issues (Ad Copy, Trademarks, Etc.)
– Prevention of Fraudulent Competitor Behavior + Irrelevant Click SPAM
– Updates (As Needed) from Website Changes (Fixing URL 404 Errors)

Discussion About Any Topic or Concern:

- CRO (Conversion Rate Optimization)
- Search Engine Ads (Google & Microsoft)
- App/Site Design & User Experience
- Talent Retention & Hiring Procedures
- SEO & Inbound Content Marketing
- Partnerships & Affiliate Programs
- Tools & Workflows for Productivity
-Localization & Internationalization
…. or, Whatever Else You Need! 🚀

Not Included: Implementation or Follow-Up

- Extensive Heuristic Analysis of Website
- Identify Structural User Experience Issues
- Decrease Visitor Bounce Rate
- Improve Lead Quality & Customer Loyalty
- Suggestions for Design, Copy, and Layout
- Proven Tactics to Boost Conversion Rates
- Optimization Reporting Metrics Guidance
- Implementation Roadmap for A/B Testing
- Ideas to Eliminate Funnel Abandonment
- Review of Historical Analytics Data
- Screenshare(s) to Discuss Work Delivered
- Extra: Analytics & Tracking Audit
- Not Included: Session Recordings Review

- Setup of Goals (Universal) + Conversions
- Conversion Linker & Google Signals
- Installation of Google Tag Manager
- Reports for Leads via Calls & Form-Fills
- Offline & Cross-Domain Tracking
- Site Search and Exclusion of Bot Traffic
- Track Downloads, Video Views, Chats, etc.
- E-Commerce Funnels & Attribution Modeling
- Predictive Visitor Engagement Audiences
- Calculation of Goal Values for ROAS
- Deduplication + Testing + Bug-Fixing
- Reporting Dashboard (Data Studio) for Metrics
- Configuration of Google Tag Manager Container

- Full Review of All Historical Search Terms
- Suggestions for Negative Keyword Candidates
- List Categorization by Themes + Topics
- Assessment of Conversion Probability
- User Intent Analysis to Maximize Revenue
- Exclusion of Irrelevant Geographic Locations
- Recommendations to Improve Quality Score
- Assembly of Custom Audience Segments
- Insights for High-Value Persona Demographics
- Signals for Apps, URLs, Interests, and Terms
- Competitive Insights from Auction Data
- 10+ Ideas to Improve ROI of Ad Budget
- One-Hour Screen-Share to Review Deliverables

- Keyword & Competitive Research
- Campaign Setup: Brand & Non-Brand
- Campaign Setup: Competitor
- Campaign Setup: Dynamic
- Copywriting: Headlines, Descriptions, CTAs
- Ad Types: Responsive, Call, and Dynamic
- Extensions: Sitelinks, Callouts, Snippets, etc.
- Audience Insights for Search
- Bidding for Audiences & Demographics
- Optimization of Locations & Ad Scheduling
-Dynamic Ad Targets & Exclusions
- Analy sis of Historical Performance Data
- Audit of Creative Copy & Messaging

- Campaign Setup: Display Network (GDN)
- Campaign Setup: Remarketing
- Campaign Setup: Smart Display
- Ad Types: Responsive Display
- Audiences: Intent, Affinity, In-Market, Similar
- Selection of Imagery & Logos & Videos
- Optimization of Bid Strategies & Scheduling
- Configuration of 6+ Remarketing Audiences
- Targeting of New & Returning Users
- Re-Engagement with Prior Transactors
- Exclusion of Irrelevant Targeting
- Audience/Placement/Demographic Selection
- Not Included: Animated HTML5

- Campaign Setup: Responsive Video
- Ads Deployment (Videos Provided by Client)
- Exclusion of Irrelevant Targeting
- Optimization of Audiences & Demographics
- Selection of Placements for Bid Adjustments
- Link of YouTube Channel to Google Ads
- Creation of Audiences from YouTube
- Research of Ideal Channels for Targeting
- Targeting for Video Viewers & Subscribers
- Selection of Bid Strategy & Inventory Type
- One Video Format Included Per Project
- Extra: Audio, Sequence, InFeed, Bumper, InStream
- Not Included: Original Filming & Production

- Campaign Setup: Discovery (with Gmail)
- Campaign Setup: Remarketing for Discovery
- Copywriting: Discovery & Carousel Ads
- Exposure in YouTube, Gmail, & Discover
- Immersive & Engaging Visual Ad Formats
- Automated Multivariate Optimization
- Bidding with Advanced Machine Learning
- Top-of-Funnel Prospecting & Awareness
- Custom Intent & Lookalike Audiences
- Selection of Imagery from Website
- Customer Match Email List Creation
- Resolution of Policy Issues Before Launch
- Screenshare(s) to Discuss Work Delivered

- Campaign Setup: Performance Max
- All Google Inventory In A Single Campaign
- YouTube, Display, Discover, Gmail, Maps
- Immersive & Engaging Visual Ad Formats
- Machine-Learning Automation
- Smart Bidding for More Conversions & Value
- Real-Time Optimization Across Channels
- Use All Creative Assets (Text, Image, Video)
- Incorporate Audience Signals & Data Feeds
- Full-Funnel & Vertically-Integrated
- New Audience Types & Better Performance
- Transparent Reporting & Simple to Manage
- Great for All Goals: Sales, Leads, or Local

- Campaign Setup: Shopping for Search
- Campaign Setup: Smart Shopping for Search
- Integration with E-commerce Platform API
- Link of Merchant Center to Google Ads
- Selection of Bid Strategy, Networks, Filters
- Dynamic Remarketing Enrollment
- Organic Placements Enrollment
- Configuration of Google Merchant Center
- Diagnosis of Issues & Recommendations
- Audience & Demographic Exclusions
- Optimization of Targeting (e.g. Locations)
- Extra: International Targeting
- Not Included: Updates to Website or Listings

- Campaign Setup: App Promo
- Downloads via Google Play or iOS App Store
- App Engagement & Pre-Registration
- Get Existing Users to Take In-App Actions
- Discover, Play, Display, YouTube, and Search
- Creative Formats are Responsive and Flexible
- Maximize Volume @ Target Cost-Per-Install (CPI)
- Optimization with Real-Time Dynamic Learning
- Compatible with Customer Match Email Lists
- Bidding to Focus on Actions, Volume, or Value
- Re-Engage, Drive In-App Purchases, Reminders
- Promote New Features with Deep-Linking
- Extra: HTML5 & Video Asset Creation

- Linking of Google Ads to Bing
- Setup of Bing Conversion Tracking
- Platform-specific Bid Adjustments
- Check of All Account & Campaign Settings
- Targeting Refinement (Negative Keywords)
- Creation of Remarketing Audiences
- Implementation of UAT via Tag Manager
- Resolution of Policy Issues
- Extensions: Image, Action, Video, etc.
- Ads & Campaign Scheduling
- Demographic Targeting in Search
- Platform Compatibility Fixes (As Needed)
- Extra: Bing Shopping Configuration

- English + French + Arabic + Portuguese
- Other Languages Available Upon Request
- Localization & Translation of Paid Ads
- Earn More Revenue from Foreign Clients
- Gain a Significant Competitive Advantage
- Increase Market Share & Conversion Rates
- Accelerate Growth with Low Capital Cost
- Rapid Performance Improvement for Ads
- Strengthen Customer Loyalty & Retention
- Updates to Copy & Content (As Needed)
- Ideal for Firms with a Multilingual Audience
- Reduce Churn & Improve CSAT
- Compliance with Municipal Regulations

- Expand Your Roster with Freelance Experts
- Affordable, Performance-Driven, and Transparent
- Use Your Existing Applicant Tracking System
- Achieve Organizational Goals More Quickly
- Create an Inclusive & Collaborative Team
- Full-Time or Part-Time or Contract (to Hire)
- LinkedIn, UpWork, and Skills-Based Directories
- Receive Profiles for Consideration in 24-48Hrs
- Don’t Pay Us Until You Hire! Guaranteed Results
- Real-Time Updates from a Dedicated PM
- Feedback On Interview Questions & Approach
- Broaden Geographic Reach to Improve Quality
- Get More & Better Candidates - Fast & Easy