Easton, PA, USA
We are a design studio based in the Lehigh Valley region of PA & we are risk-taking, originality peddling rare-breeds whom are devoted to craft visually stunning, memorable experiences and online environments for web, interfaces & the physical world.
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What makes a great website?
Well designed and functional, User Friendly, Mobile Optimized, Search Engine Ranked And the Social Web, Fresh Content, Clear Calls to Action, Error Free.
What questions might you ask a client when starting a new project?
Their story, business history, what they want to say to their audience, color palettes (if they already have branding), why they want their website to tell the world.
Describe your creative process.
Asking a lot of questions, doing extensive research, documenting everything on paper to formulate all my ideas, building the framework to start to get everything in order, now I use the computer to aide me In my design work. I mainly use Photoshop to start designing everything, but Illustrator works for me as well. Mocks/Publications given to the client to see how they feel about the work so far. Finally, reactions, once they sign off, publishing the website or sending the logo will be done.
What information do you need from a client before you can start work?
I think this was covered in the “questions from a client”
What do you love most about your job?
Everything. But mostly the reaction you see when you show the client the finished work. And getting to learn all about them. They inspire you so much.
What inspired you to start your own business?
Because I know this is what I’m meant to do. I taught myself back in 2008 because I was so fascinated by it all. I knew I had to get into it.
Why should our clients choose you?
I can only say that I will give them a design that we’ll set them apart for a decent rate.
Can you provide your services online or remotely? If so, please add details.
Yes. I will be able to make anything work. And we can discuss all of that if you choose me to help up with anything you may need.
What changes have you made to keep your customers safe from Covid-19?
Worked remotely the whole time. I always make sure my clients are safe. And I will continue to make sure they are safe.
Website Design
Our proven methodology makes complex online projects simpler to understand and implement. We work with you each step of the way to ensure you avoid common pitfalls. Be it web design projects or Search Engine Optimization, we are focused on delivering quality work.
Graphic Design
Creating visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Branding & Logo Design
Using shorthand marketing messages that create emotional bonds with consumers. Composed of intangible elements related to its specific promise, personality, and positioning and tangible components having identifiable representation including logos, graphics, colors and sounds. A brand creates perceived value for consumers through its personality in a way that makes it stand out from other similar products. Its story is intricately intertwined with the public’s perception and consistently provides consumers with a secure sense that they know what they’re paying for. In a world where every individual is also a media entity
It is the identity of a product or service. It’s the name, the logo, the design, or a combination of those that people use to identify, and differentiate, what they’re about to buy. A good brand should deliver a clear message, provide credibility, connect with customers emotionally, motivate the buyer, and create user loyalty.
Social Media Marketing
For businesses, social media continues to offer new ways of engaging with existing clients and attracting new ones.
Marketers should focus on the personal, human touch. In a social media ecosystem where there is so much pressure to automate and outsource, focusing on genuine human interactions will help set you apart.
Social media is becoming much more competitive and noisy especially with paid ads, so I believe the way to get better traction with real customers is to double down on the human touch, by using social media to have that personal connection with your customers. We take care of all that for you. We set up all your social media pages, and will even run them for you.
Marketing
Marketing has little to do with the service provider and everything to do with the customer. Marketing educates and engages the customer, satisfying their needs while simultaneously positioning the service provider as a trusted advisor and source. Good marketing is a two way street. Great marketing understands what the customer wants and gives it to them.