Apicella Design
Cedar Grove, New Jersey, US
(3)
Cedar Grove, New Jersey, US
(3)
Thoughtful design –powerful results.

We rely on our years of experience to put your business in front of the customers you depend on.
To instruct our design process, we employ information about your business, your target market, and where your greatest strengths lie in order to create a memorable identity and brand recognition for your company’s products and services.
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3 customer reviews
Suzanne Cox
Gregg is a consummate professional. He can take a project from concept, through design, copywriting and production and deliver sophisticated results for any client.
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He is a self-started who works well with clients and staff alike.
Gregg did work for me at KPMG. He created several international projects which required designing multiple printed pieces and website creation with subtle sales nuances in several language.
At New York Life Insurance, he directed a project that included photographing of all of NYL's architectural icons for the Executive Gallery in the President' s offices at head office in Manhattan. He then used those icons as the basis for the multifaceted series of sales tools used by NYL agents nationally.
Greg is an asset to any creative process and picks up very quickly on the direction and needs of a client,
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Joseph Maistickle
Greg has been extremely helpful with assisting me market my company. He has knowledge in all areas from design work to social media. We consider he a big part of our team- he is also very friendly and easy to work with More...
Janet Brey
The thing that I love about working with Greg is his ability to think and offer his perspective on projects. He is a fantastic designer who regardless of the market or amount of information, produces amazing results.
From Fortune 500 company projects to promoting a new product for pets, he consistently delivered exceptional photos and designed spectacular graphics that captured the essence of the product. He is very talented and a pleasure to work with!
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Describe your creative process.
RESEARCH the product or service and determine who the target audience is.
CONCEPT how the site will make its best first impression
EXPLORE VISUAL APPROACHES by creating rough art that will shape the look of the final product
REFINE all artwork for effectiveness and consistency
TEST the workings of the site both technically and usability - make changes where needed.
GO LIVE time to let the world see the site
LISTEN to comments and suggestions of new users and adjust as needed.
What information do you need from a client before you can start work?
Most importantly, we need information on the product/service coupled with the shape of the prospective audience
Ideally the client will have an idea about how they want to be perceived by their audience.
What do you love most about your job?
Making exciting things happen on-screen, keeping a little fun in the site, surprising the viewer so they look harder at what is being offered by the client.
What inspired you to start your own business?
Freedom to explore new ways of communicating through design. .
Why should our clients choose you?
I think "out of the box" in a lot of ways. This translates to creative approaches which will make the client's product or service stand out.
