411 Graphics
Redondo Beach, California, Los Angeles
Redondo Beach, California, Los Angeles
A powerhouse design boutique with over 25 years experience in brand strategy, web and print design and creative consulting for consumer and B to B clients. We first LISTEN to you, then immerse in your world. Together, we create a strategic plan, a schedule and then we start the design and development process.
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What makes a great website?
Your website is only a small part of the bigger picture. Strong strategy, then hard working content combined with great design. Websites take TIME to develop so anyone who wants one in a month is not my ideal client.
What questions might you ask a client when starting a new project?
1. Tell me about your business
2. Competition? Current reputation?
3. Scope?
4. Budget?
Describe your creative process.
1. We listen carefully to you, our client, so the final product matches your original desires and requirements.
2. Write a creative brief-We establish clarity around scope and objectives. We recognize that the success of a strong firm/client financial relationship is based on having a clear understanding of the project upfront. From concept to completion, we execute your project within the designated budget and timeline.
3. Create a schedule and immerse
4. Present first round concepts
5. Refine, based on your input
What information do you need from a client before you can start work?
1.Budget
2. Info about your business
3. Scope and goals
4. Schedule
What do you love most about your job?
I love creating a strategic approach to inspiring design, brand development, market innovation and new growth for small to medium businesses. I enjoy establishing long-term, trusted and valued relationships as well as fostering business environments with clients, customers, and vendors.
What inspired you to start your own business?
Born and raised in Cincinnati, Ohio, LuAnn won her first art contest at age 11. She had several artistic influencers in her life who encouraged her to be an artist, a designer and an entrepreneur. She excelled as an artist thru high school, showing leadership in creative thought and then attended Central Academy of Commercial Art, a private 2 year college, focusing on advertising and graphic design. LuAnn began successfully working in various studios and ad agencies. In 1984, she moved to California where opportunities to work in entertainment as well as corporate and packaging were abounding.
In 1989, LuAnn founded 411 Graphics, specializing in strategy, graphic design and brand identity. Maintaining that core purpose, LuAnn has successfully led her company into an expanded marketplace with a broadly diverse clientele and ever-shifting technology base. She holds the Women’s Business Enterprise Certification (WBEC), is a founder and exhibitor with Studio 1613, and was named “Woman of the Year” by the Manhattan Beach Chamber of Commerce Women in Business Committee for her contributions to community vitality. LuAnn also serves on the committee of POP-UP Gallery, seeking to install artwork in underutilized commercial spaces.
Why should our clients choose you?
We are on-demand firm, this means we don’t have the same operational structure or overhead of a traditional bricks and mortar firm; this translates into greater value for our clients. We have a flexible network of creative staff on-call to meet deadlines and complete complex projects without the overhead of large agencies.
I will always be in the mix and make sure your project is done in a timely manner.
Read more here: https://www.linkedin.com/in/luannroberto/
