1st Street Digital

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Welcome to 1St Street Digital. Your SEO PRO!

Our SEO Process:

Let's define the basics of the SEO process. There are several major components: ◦ Initial Audit ◦ Keyword Research ◦ OnPage Optimization ◦ Link Building

Here is a short summary of each component:


1. Quick Site Analysis + Penalty Check (The Background Check) Your site will have only a minimal amount of SEO optimization done. You may have paid for shoddy work in the past that results in the opposite: over-optimization. It's important to start by auditing the site to check for any penalties caused by poor SEO work. This includes things such as too many low-quality links pointing to the site, duplicate content on the site, past penalties, and over-optimization for a target keyword. This is an important step that shows you how much work your site may need.

2. Keyword Research (What Are People Actually Searching For?) Once we've determined there aren't any underlying issues, you'll want to perform keyword research to find keywords to target. One of the best ways to find keywords is to look at what the site is already ranking for in positions 4-30. This means that Google already likes you for these keywords, your just not in the top 3 positions where most of the traffic is!

3. OnPage Optimization (Dressing The Candidate) It's going to be difficult to rank a website if Google doesn't know what the site is about. OnPage SEO optimization consists of optimizing the content on each page on a site to include keywords and relevant content to tell search engines and readers what the page is about. This includes optimizing title tags, URLs, meta-descriptions, H1s, images, content, and internal links.

4. Link Building (Getting Votes To Win The Election) Links (Backlinks) pointing to a site are one of the most powerful Google ranking signals. Links that point to your website are like "votes" for it. More links help give the website greater weight to rank in the search engines. But beware - not all votes are equal: A link from a site with a great domain authority carries more weight than a smaller blog. You can acquire links in a variety of ways including: ◦ Social Profiles ◦ Local Directories ◦ Guest Posts From Blogger Outreach ◦

It's important to build high quality links in the right way to avoid penalties! Google has released many updates over the years so it's important to understand how SEO is constantly changing! These are the basics for you to understand the SEO process.

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