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Curt Doty Company

Santa Fe

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About

A creative consultancy for the world of today. We provide best of breed solutions built upon a legacy of award-winning results.

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5/5

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3 November 2022

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Services

We can help you define your Vision, Mission and Position through our Pivot Process or launch your startup and activate content marketing strategies through building digital ecosystems. Our Communication Platform and Creative Platform process develops a well rounded brand strategy in support of your corporate identity.

I have worked on identities for years, some personally and many through collaborations with other great designers and design teams that I have led. I have developed a process and aesthete for communicating a company's brand, position and goals through the use of metaphors, concepts and typography. We have branded, re-branded and launched over 20 TV networks worldwide. Add to that, corporate identity for dozens of startups and products, we love Identity development. Give us your next project and we will included a detailed brand styleguide.

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. UX design involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

We have created storytelling opportunities with responsive websites for many brands. These content hubs, each unique in their strategy and positioning, have increased performance and engagement upon their launch. With paid syndication, measurement and analytics, each of these recent sites have achieved their goals, increased their audiences and advanced their respective brands in the digital and social sphere. Across multiple agencies, Curt led various stages in the process from deep discovery, content auditing, technology strategy, user experience, rapid prototyping, design, development, QC and analytics reporting. Through rigorous planning, scoping, process, governance, collaboration and implementation, Curt has led the creation of unique storytelling engines, whether it is for a product or a startup. His focus is on modern updates with responsive web design and a brand storytelling focus.

Curt has led the design and development of over 20 mobile apps, including one of Apple’s most popular apps, the iTunes Trailers app. His work crosses a variety of business sectors, including language learning with JamTok; immersive storytelling with Haunting Melissa; and movie promotional apps for MacGruber and Dolphin Tale. Embracing Agile processes and rapid prototyping with his dev team, he Worked on R&D deals with Microsoft and Paramount Pictures, he pioneered the user experience of the first interactive movies for your smartphone, which included ten movie apps for hits such as School of Rock, Mean Girls and True Grit. He also produced Paramount’s 100 years app with lots of photos, videos, trivia and more. His latest efforts have been around UX strategies for OTT, launching a geo-location app, The Santa Fe Art Experience and branded and creative directed the UX for a weight loss app startup.

he key attributes of a world-class website or mobile app experience are ease of use, creativity, consistency, and accessibility. An experience developed with these attributes in mind will have a significant effect on your audiences perception of the company’s culture, values, and ethos. Our collective UX work has spanned across responsive websites, content portals, streaming apps, gaming apps and advanced content. Our process is Agile, incorporating Whiteboard sessions, site-mapping and wireframing. And we are fanatics for Figma.

Build your social community with us! We love social media. Through persona profiling, we research and determine what channels your audience lives in and how best to connect with them. A detailed Social Calendar is developed and a consistent regimen of posting and amplifying ensues. Give us your next project.

What is the value of a tagline? Copywriting is crucial to any ad campaign, but great copy is also important in any communications platform in support of a branding initiative. On top of that, creative leadership that provides any design process is tantamount to success. We have over 25 years experience leading art director and copywriting teams with great success.

A decades worth of TV promo experience followed by a decade of movie trailers, inside and outside the studio system allows us to take on your AV needs, whatever they might be. We do TV campaigns, sizzle reels, Anthem videos and custom animation.