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A full-service image consultancy group, Dawson Boutique is modelled upon my own experiences, developing services provided by real women for real women. We wanted to build an establishment to provide services that made women of every body type look and feel great. Fashion seemed to us like a backward industry; something built for the minority of women and not the majority. It did not even make business sense. Clothes never seemed to fit well, even on average builds. We became committed to providing personal stylist services that embraced the concepts of fit, fashion, and function regardless of body type or size. That is why Dawson Boutique predominantly works with designers who offer strong designer ready to wear collections catering from sizes 6 to 26. However, we also offer pieces that are made to measure. For this option, you provide your measurements and choose a style and colour and embellishments and we design just for you. Through the process we exchange as many emails as needed to ensure you are fully satisfied.
Before developing the Dawson Boutique brand, I immersed myself in both fashion and design. Experienced in all facets of the industry, I am an image consultant, stylist, fashion designer and merchandiser, and graphic designer, as well as a certified neuromuscular therapist and nutritional therapist.
With more than 15 years of experience in the field, I trained under iconic Italian designer Elsa Serrano for almost a decade.
Working with members of international royal families as well as Hollywood starlets, Elsa was renowned for dressing notable personalities such as Sofia Loren, Joan Collins, Isabella Rosellini, and Catherine Deneuve. Working with her worldwide clientele, the world of couture fueled my desire to create and design.
If you want someone who will actually help you know yourself, your body, and what looks good on you, then you are most likely looking for the services of a personal stylist –an image consultant’s service such as we offer. That's where we can help!
Our consultations are available online and in person if required.