This cookies policy explains how and why Bark.com Global Limited (also referred to as “Bark.com”, “we”, “our” and “us”) uses technology to collect information about the use of our website www.bark.com (the “Website”) and to distinguish you from other users of our Website in order to improve your experience when you browse the Website.
When you use our Website, we may collect certain information by automated means, such as cookies and similar technologies which may include web beacons or SDK.
A "cookie" is a file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings on the device.
Web beacons (also called 'pixel tags' or GIFs) are small image file elements placed within web pages and web-based messaging, such as newsletters and that work together with cookies to recognise visitors and how they interact with that content. Using these tools we can better understand which content is of interest to our visitors. An SDK is a piece of data code that is included in mobile applications and works in a similar way.
The information we collect in this manner enables us to better serve you when you return to our Website - for example, it can "remember" your email address to save you having to enter it manually upon your return.
Types of cookies
This Website uses a number of different categories of cookies in particular:
Our Website also uses marketing automation technology to collect data on visitor behavior. These cookies help us track your visits to our Website and enable us to create an engaging marketing experience for you. We also use these cookies to understand your interaction with the emails we send you, and to ensure we’re sending you relevant information; specifically, these cookies let us know whether our emails have been opened, and which links are clicked.
Our Website may also feature cookies associated with certain unaffiliated companies. For example, we partner with other companies to provide you with connections to certain social networks, such as LinkedIn and Twitter, and to provide you with additional features such as YouTube.
By engaging with such other companies’ sites, such companies may place session or persistent cookies on your device. This may allow these third-parties to collect information about your online activities over time and across websites.
Cookies are either stored in memory (session cookies) or placed on the user’s hard disk (persistent cookies). The key difference between the two is the time of expiration. Session cookies expire at the end of the session, i.e. when a user closes his browser window, the session cookie is deleted.
For more information on the cookies we use on this Website and how long we store them for, please see the cookies table below.
We may use web analytics services on our websites, such as those of Google Analytics, Google AdSense or Hotjar. The service providers that administer these services use technologies such as cookies to help us analyse how visitors use the site. The information collected through these means (including IP address) is disclosed to or collected directly by these service providers, who use the information to evaluate use of the website or for advertising purposes, as described below.
Some of our online advertising takes place through Google AdSense. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) – and in some cases first-party cookies (such as the Google Analytics cookie) – to inform, optimize, and serve ads across the internet based on a user’s past visits to our website.
You can opt out of Google Analytics for Display Advertising or customize Google Display Network ads using the Google Ads Preferences Manager. To disable Google Analytics in general, please download the browser add-on for the deactivation of Google Analytics provided by Google at https://tools.google.com/dlpage/gaoptout. To learn more about other ad networks, including how to opt-out, click here.
If you do not want to accept cookies, you can change your browser settings so that cookies are disabled. In certain countries, you can do this also via the cookie preference center. If you do this, please be aware that you may lose some of the functionality of the Website. For further information about cookies and how to disable them please go to www.aboutcookies.org or www.allaboutcookies.org.
We may update this cookie notice from time to time to reflect changes to the type of cookies and similar technology we set. We also encourage you to check this cookie notice on a regular basis.