Worley Brand Consultants
Allentown, Pennsylvania, Lehigh
Allentown, Pennsylvania, Lehigh
Worley is a team made up of strategists and creatives in creating purposeful brand experiences in branding, product & service-lines, and advertising initiatives with ongoing brand development, re-designing, brand/strategy workshops, and working with agencies to bridge the brand gap.
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What makes a great website?
A great website presents your brand in the best light through imagery, graphics, copy, and functionality all while considering the experience of your audience to make a decision with you.
What questions might you ask a client when starting a new project?
What are your objectives, goals, and budget. Seeing your business ambitions helps align what we can do for your brand ambitions. They are very similar and determine our next steps to ensure you receive the best outcome.
Describe your creative process.
A brand agency as strong in its strategic thinking as it is in its design execution.
We solve every situation with creative thinking. Helping businesses grow, culture flourish, design products, and build passionate relationships between organizations and their communities through a team of designers, writers, strategists, and technologists to deliver a trusting and powerful change across the organization and beyond.
What information do you need from a client before you can start work?
What are your objectives, goals, and budget? It is significant to understand the ambitious of your business to ensure we align the business goals with the brand goals to fulfill the whole potential of a brand's outcome. From here, we can ask deeper harder questions to ensure your brand has the best outcome and the creative team can achieve the best outcome for you.
What do you love most about your job?
Collaborating with people's perspectives then designing a brand around the core ideas, vision, mission, and value brought to the market.
What inspired you to start your own business?
We started this company 10 years ago out of a desire to create rad brands with thoughtful ideas, a juicy heart, and a gut full of instincts all grounded in connecting brands and audiences.
Why should our clients choose you?
I care. I care about my brand and looking to collaborate with brands that care about theirs. If neither of us care, then it's not a right fit. Simple as that.
Strategy
Whether emerging or evolving organizations. We build brands that connect to their audiences. We work with organizations to clarify their purpose, values, find their voice, understand their audience, and define their ambitious goals to push their business forward.
› Research & Analysis
› Brand Development
› Brand Engagement
› Brand Differentiator
› Audience Profiles
› Positioning
› Content Strategy
› Communication Strategy
› Workshop Experience
Branding
Branding is at the heart of everything we do. We build brands with a significant core. Brand is about communicating the company’s core; personality, values, mission with a congruent experience for your audience to develop trusting relationships with your idea.
› Discovery & Research
› Brand Architecture
› Mission, Vision, and Core Values
› Visual Brand Identity System
› Rebranding
› Tone & Voice
› Brand Story
› Brand Messaging
› Copywriting & Editorial
› Brand Books & Style Guides
Design
Creativity is the variable to a brand's success. It's the presentation to the market. We lead your variable by creating milestone touch points that are engaging, rad, and communicate clearly to your audience.. no matter where they are.
› Logo Design
› Responsive Web Design & Development
› User Interface & User Experience
› Information Architecture
› Wireframes
› Brand Assets
› Marketing Collateral
› Print Design
› Packaging Design
› Environmental Design
Production
Aesthetics is the language of feeling. It connects your brand to your audience in the convoluted market, which is why we create visual assets for you brand to standout for what your brand is, stands for, and wants to communicate.
› Art Direction
› Copywriting
› Editorial & Proofing
› Shareable Content
› Illustration
› Storyboarding
› Animation
› Motion Graphics
› Photography
› Video
