Good design requires research, analysis and close collaboration with you to reflect your organization’s vision, strengths, messages and priorities.
Before any actual creative work begins, Wild Blackberry Studio conducts extensive background research. I will meet with you to understand your goals, audience needs and project expectations. In addition, I will conduct market, customer and competitive research to gather additional insight. Once my research is complete, I will provide a creative brief to summarize the results of my inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.
When my analysis is complete and you are on board with the initial concepts, design work begins. I keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, I explore several different creative approaches before centering in on the main creative ideas. Based on your feedback, I evolve these creative approaches into comprehensive design directions. As part of this process, I will deliver at least three creative concepts for your evaluation.