Park Slope, New York, USA
Visible Works is a strategic graphic design practice fiercely dedicated to providing your organization with integrated visual solutions for printed and digital platforms.
We bring multidisciplinary bench strength to every engagement with expertise in graphic and UX design, social media strategy, website development and printed communications.
We provide a full spectrum of design services to inspire commitment and implement change.
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Visible Works Location
68 3rd St, Brooklyn, NY 11231, USA
Visible Works Q&A
What makes a great website?
We believe that brilliant design and a cohesive strategy are the cornerstones of a successful brand.
As the cornerstone of most brand identities in 2018 websites must be brilliantly designed, easy to navigate, informed by research and a joy for the viewer to experience.
What questions might you ask a client when starting a new project?
Why have you chosen to be in the business you are in?
Describe your creative process.
Our design practice is focused on helping our clients communicate visually. We listen to our clients to ensure that our work is linked to business outcomes. Our philosophy is grounded in the belief that decision making and design must be informed by diligent research.
What information do you need from a client before you can start work?
Who is your target audience?
Is there any pre-existing brand assets which I must follow?
What is the deadline?
What do you love most about your job?
Solving a business communication problem visually is part of my DNA.
What inspired you to start your own business?
The power and freedom to choose my own clients and to work with nice people who understand the value of what I do.
Why should our clients choose you?
I have a great amount of experience in the graphic design industry and while I believe that great design always prevails, I understand great design must be linked to business outcomes.
I am easy to get along with. I'm a very good listener and interpreter and have no problem taking or giving directions.
I think I have a pretty good sense of humor also, I used to prefer cats to dogs, but having to dog watch for family members over the years, I have switched camps and love dogs more now. I still love cats though.
Visible Works Services
Visual Identity Programs
Logo Design Brand Asset Development Tag Line Application Co-Branding
Research & Strategy
Purpose and Values Brand Audits Visual Landscape Research
Visual Identity Management
Brand Ambassadors Employee Engagement Visual Content Management Brand Change Management
Visual Identity Implementation
Corporate Identity Guidelines Web-Based Identity Guidelines Applications Design & Production Packaging Design
Strategy Signature System Design Guidelines
Printed Collateral Design
Brochures Posters Stationery Systems Annual Reports
Websites Interface Design Digital Guidelines User Experience
Branded Environments Vehicle Graphics Retail Environments
Facility Signage Design Implementation Management Signage Guidelines Way Finding Systems
From January 2007 to present.
I have over 25 years experience in the graphic design industry, where I have both designed and directed projects ranging from UX design and brand strategy development to web applications. I have generated results for organizations of all shapes and sizes, from corporate giants like Pfizer Inc. and Morgan Stanley to museums like the Nicolaysen Museum of Fine Arts, and The Holocaust Memorial Center in Detroit to non profit organizations like Gowanus Arts and niche market leaders like Goldtoe Socks. With the firm conviction that human-centered digital experiences are a decisive component to a powerful brand identity, I have successfully deployed social media to help B2B firms dramatically increase their targeted leads list and sales through Linked In.
Graphic Design Supervisor
From January 1995 to January 2007.
Directed 10-person in-house pharmaceutical design studio. Administered creative budgets. Created project timelines and milestones to ensure full project transparency. Served as design leader to key corporate and product groups. Spearheaded design of annual reports, booklets, brochures, news letters, advertisements, logos, signage and websites.
Keith Kattner Artist
Keith Kattner, retired from a successful neurosurgery practice at the age of 49 to pursue his first love— art. We designed a website to showcase his work and help launch his new career. http://keithkattnerartist.com/
Visible Works on Twitter
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