The best websites literally require users to think less, by ensuring they understand and meet their users’ needs in a clear, easy and efficient way. With this in mind, one top piece of advice would be to sketch out your website before you start making or updating it. Consider how users are going to get around your site, from the homepage to every other page.
There are also standard principles at the heart of good website design. These include making sure your site works on computers, mobile phones and tablets, and ensuring consistency of visual elements, including your fonts and images.