Third Cousin

1. What is your organization’s background? Define its primary functions and list the five most important points about your organization. Most importantly, list your key competitive difference or Unique Value Proposition.

2. Who is the audience of your Website? List demographics (ages, gender, geography), job titles, psychographics – as much information as possible about the types of people who will buy your products or services. What do they expect to get from your site and others like it?

3. What is your organization’s primary goal and how is progress towards that goal measured? (Ex: Sales of software, measured in units sold and average “shopping cart” dollar value.)

4. What is the primary concern in creating or upgrading your Internet presence? You can select more than one: (Visual Impact, Technology, Maintenance, Cost, Timeliness of Development, E-commerce)

5. List your organization’s main competitors and their Web site URLs.

6. What are the strengths and weaknesses of your competition’s Websites?

7. What non-competitive sites do you like, and why? This is important for us to learn, as it helps communicate visually what types of site design elements appeal to you.

8. Websites that you like and why?

9. Do you have a specific deadline to meet? Give date/month/year, and reason for deadline.

10. Have you established a fixed budget for this project?

11. Have you anticipated this as one of several development phases? Can you define the long-term phases or goals?

12. If this is a large interactive community, database or E-Commerce project, have you created a detailed Technical Specifications document outlining the functionality and scope of the project?

13. Do you need assistance in mapping out the site and determining the appropriate level of functionality? If so, please specify how much help you will need.

We believe that design and technology fused together makes for a powerful force that can solve really big problems. Solving problems and bringing value to our clients is what we enjoy most!

With knowledge comes responsibility. Too often have we come across a product or service that their online identity was doing them a disfavor. Standing back and not helping is not part of our DNA. We want our clients to thrive! And so, Third Cousin, an extension of your business family was formed.

We believe that the entire process, from start to finish, should be executed to the highest degree, and we always push ourselves to the limit. This helps us grow, sets us apart, and allows our clients to get more value each and every time they work with us. Perfection might not be attainable, but the pursuit of excellence is.