Hivehouse Digital

It’s the most proven, cost-effective way to get relevant, targeted information in front of your customers. We believe that email marketing should focus on your entire sales funnel and provide your customers with a highly personalized experience.

OUR PROCESS
We develop a custom strategy of email type, quantity, and segmentation as well as the development of the best email marketing platform and templates. We create email copy, design and send everything from one-off emails to newsletters and automated drip campaigns. We review the performance of emails from deliverability, opens, and clicks to provide suggestions to improve email templates, copy, subject lines and send times.

To build relationships and trust with your ideal customers and your ideal employee candidates. We believe in having a consistent presence on relevant channels where your audience spends time.

OUR PROCESS
We analyze your audience to determine the best channels, content, posting times, and frequency. We develop monthly calendars of social content to be published by channel and time. We create the content for channels and publish. We review the performance of social content to determine effectiveness based on business goals of engagement, leads and awareness.

To convert and acquire more customers in a shorter amount of time, with little investment or effort. We believe that CRO is a series of constant testing and improvements.

OUR PROCESS
We analyze page performance to identify top pages and conversion paths to begin tracking user behavior and engagement data to make improvements. We create and publish landing pages, CTAs, and pop up forms targeted at your audience. We determine which conversion points make sense on which pages and plug them in to the appropriate places. We review the performance of each existing conversion point, as well as opportunities to include more conversion points on existing webpages. We then make recommendations for improvements that will help you reach your conversion goals.

You need on page SEO so that your ideal customers can find you and the content you created. We believe in data-driven, continuous improvement of your on-page SEO.

OUR PROCESS
We do keyword research and competitor research and work with you to determine what words and phrases you would like to be found for, as well as what your audience is searching for. We develop a list of targeted keywords and identify opportunities (like meta descriptions, alt text, URLs, title tags and on-page content) to include them to improve your SEO. We analyze how you're ranking for those keywords and identify opportunities for improvement and optimization across your digital landscape.

Lead generation allows you to quickly convert your online visitors into leads for your sales team. We believe that a beautiful website or landing page without any lead gen tactics, is just a glorified brochure.

OUR PROCESS
We analyze your website for opportunities to capture more leads and recommend a list of tactics and locations for lead gen including forms that make sense for your audience. We'll consider how much information to capture and match it to your offers. We develop smart forms and CTAs to promote your online content to your ideal customers. We publish them in places most likely to get the best results, and select appropriate triggers (such as exit intent, scrolling, time on page, etc.) for pop up forms. We review the performance of of your lead gen tactics to make calibrations to the content, design, or trigger to improve performance over time.

Automating your marketing will save you the time and frustration of trying to do everything manually. We believe that HubSpot is the best marketing software for small-to-medium sized manufacturing and industrial businesses that are ready to capture more leads, understand their leads’ behavior, and convert those leads into customers.

OUR PROCESS
We’ll select the right size HubSpot account for your business. Then we’ll manage the account for you, or train your marketing folks to handle it from there. HubSpot integrates with many other marketing platforms and tools you’re already using like GoToWebinar, Salesforce and SurveyMonkey. We'll help you create, target, and publish content. From HubSpot’s easy-to-use dashboard you can create and publish just about everything in your marketing arsenal: website pages, landing pages, lead capture forms, emails, social media posts, blogs and calls-to-action.
HubSpot provides comprehensive tracking and reporting that allows us to A/B test, calibrate and execute the most effective tactics to reach your customers-- all from one place!

To convey a strong brand and evoke the right emotion from your audience, you need strong visual design. The right images, photography, graphics, typography and color palette can impress and attract your buyers and keep them engaged with your brand. Great design is key to helping you stand out from your competition.

OUR PROCESS
We design with purpose and intention. That means taking the time to understand your business, your buyers, and what makes you unique. We review your markets, competition and industry and use an array of tools such as archetypes, interviews, and storytelling to select the right look and feel. From color treatment to imagery, we create designs that are visually engaging and on-brand.