Los Angeles, Los Angeles
Susan von Seggern is one of the most well known and well liked publicists in Los Angeles. In LA for more than 20 years, her work as a major label publicist, CEO of a boutique PR agency, time spent in political PR, her globe-trotting exploits in corporate PR, and her return to consulting for events, corporate, cause, and cultural clients have exposed countless journalists and tastemakers to Susan’s honest, positive and tenacious PR style.
Honing her PR strategies during over two decades in PR, Susan knows that she can take her interesting, news worthy and active clients to new highs of media coverage, creating strategies that employ the latest PR tactics such as social media and hyper-local coverage with tried and true methods including events, press releasing and sustained media outreach.
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What do you love most about your job?
I love helping people broaden their visibility by getting them great media coverage! I am a little addicted to getting those media hits, so I will go the extra mile to generate coverage for my clients.
What inspired you to start your own business?
After working for corporations, I was ready to take on generating my own clients. That allowed me to work with clients I know have media appeal and do the best possible job for them.
Why should our clients choose you?
Over my career I have developed many methodologies for generating press coverage and know that when I am able to put active, interesting clients into my PR system, they will get coverage.
With over 25 years in PR, all of it specializing in media relations, I have both deep and broad relationships with journalists internationally. I have always maintained my own database of media contacts since 1992, that has over 17,000 media contacts, some of whom I have know all this time.
Global Head of Media Relations
Bodog Entertainment Group, S.A.
From April 2005 to April 2008.
Led exceptionally successful public relations operation for international entertainment and internet concern with annual revenues over $1B Instrumental role contributing to revenue increases in 2006 and 2007 (100%+ YOY) Supervised 20 people including internal staff and agency partner teams in 10 US and international cities Oversaw all corporate media relations worldwide (North America, UK/Europe, Latin America/Caribbean, and Asia) Directed media relations for several divisions and product lines including all web properties, poker, sports, casino, television shows, music label, and MMA Worked closely with other marketing teams including social media, online marketing, affiliate marketing, events, editorial, and advertising to create and execute comprehensive campaigns Resolved complex crisis PR issues under extensive pressure and strict timelines Placed coverage of company and CEO in media outlets such as: - Print including Forbes (cover), Card Player (cover), Canadian Business (cover), Selling Power (cover), New York Times, People, Associated Press, Financial Times, Focus (Germany) MAX (Germany) and many others - Television outlets in the US and abroad including CBS Evening News, Extra (3x), CNN, CNBC (7x), Vh1, Discovery Networks International, RTL, Telemundo, Univision, Global (Canada), MTV Canada, and others - Online news outlets including Gawker, Gizmodo, CNET, Boing Boing, MLB.com, Sportsline.com, WickedChopsPoker.com and many more - Radio including a web integrated program for top rated sports stations in major US markets, plus placements on NPR/PRI shows and more Other duties included providing media training, managing press tours and media trips, providing briefing materials, monitoring media for trends and opportunities, monitoring lead services for media opportunities, assessing and engaging PR service vendors, assessing, engaging and managing agency partners, and providing counsel for executive team including working very closely with CEO.
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