About
"Done For You" Facebook Ads Management & Services
Stop Throwing Money Away On Facebook Ads. We Eat, Sleep, & Breathe This Stuff And Can Help You Turn Advertising Into Profit With Our "Done For You" Facebook Ad Service!
We don't run ad campaigns on hopes, guesses, or bad advice from some wannabe "Facebook marketing guru", everything we do is based on years of experience and most of all, testing, research, and data.
What's Included in our Facebook Ad Management Service?
We create, run, and optimize your Facebook ads from A to Z. We can do it ALL for you.
No setup fees and NO long term contracts!
In addition to that:
Keyword Discovery
Prospect Avatar Creation
Competitive Research
Advanced Audience Targeting
Landing Page Creation
Landing Page Optimization
Creation of Facebook Ads
Campaign Monitoring
Conversion Tracking
Detailed Monthly Reports
When it comes to creating winning Facebook ads and landing pages, we have you covered. We don't do random ads and hope for the best, we place smart ads based on data, experience, and many years of marketing, advertising, and copywriting research and work.
Once your Facebook ads and landing pages are up and running, we tweak and test many different things in order to get the best results:
Ad & Landing Page Headlines
Ad Copy
Ad Images
Audience & Targeting
Offers
Landing Page Copy
Angles
And Much More!
How It Works:
To become a client, simply call, text, or email us. We will then setup a call or meet in person to discuss your needs and goals, answer any questions you may have, and if wanted, to get you setup as a client.
Once you become a client:
We will have you answer some simple but important questions about your business so we c an best determine competition, targeting, and everything about you. We will then use this information to determine what the best angles of approach are, ad creatives to use, landing pages, audience targeting, etc. In most cases, we should be able to fully deploy your Facebook ad campaign within the first week.
In addition to the initial questions:
We send you the simple steps that will give us access to your Facebook advertising account
We set up your Facebook pixel, ensure it's already setup and working, or give you instruction on getting it installed
We create and deploy your custom Facebook advertising funnel
We start working on your ads and get everything up and running
We test, tweak, and track everything
We send monthly detailed reports
Monthly consult call - depending on level of spend.
Pricing
We work with both small budget advertising entrepreneurs all the way up to large Fortune 500 brands and companies who have large Facebook advertising budgets so our price is custom based on your individual situation and budget.
Ready to Get Started Or Find Out More?
Schedule a free consultation with me. If I can help you, I will, if not, I'll share what I would do if I were in your situation, answer your questions, and give you some actionable Facebook ad tips and strategies to transform your marketing business.
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Google Adwords Management
Selecting a provider to develop and manage your Pay-Per-Click (PPC) Campaign is an important decision with significant implications. You want to know your investment in a PPC Campaign will provide a positive Return On Investment.
With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.
1. Website
We will design and provide a dedicated website intended to get the visitor to call your phone number.
2. Assessment, Create And Manage Your Google Pay-Per-Click Campaign.
I will do extensive keyword research and setup a Google Pay-Per-Click campaign with multiple different ad groups (each with different keyword groupings and different ads)
Google’s AdWords uses keywords that potential customer searches online to determine the relevance to your ads and position of your ads, among other factors. In order to come up with the most efficient keywords for your business, we will:
Perform independent research to better understand your business, industry and online competition.
Perform research on top industry keywords that will drive most visitors to your website.
Analyze your current campaign if any, from your ads groups, keywords and various reports, and give recommendation on refining the keywords. ads groups and campaign.
Analyze CPC (cost per click) on current keywords and groups.
Examine your current website, coding and landing pages against AdWords guidelines.
Use Keyword Tool to help building a master list of keywords for ads groups and reviewing detailed keyword performance statistics.
3. Development and Implementation
Once the assessment is completed, we move onto creating new ads campaign with ads groups, keywords and ads text for each group.
Standard procedures include:
Creating ads campaign, with settings such as daily budget, ads scheduling, position preference, search network selection, target geographic area, as well as target language.
Creating ads groups according to the relevance to your products and services, as well as your marketing objectives.
Assigning keywords to relevant ads groups, with about 5-6 keywords for each group.
Crafting actual result-oriented ads text for each ads group. Two versions of ads text will be created for performance comparison.
Using Traffic Estimator to do an estimate of keywords performance, and determine the CPC value for optimal ads positioning.
Mapping keywords/keyword groups to their landing pages. Implementing Conversion Tracking for your ads campaign. Conversion Tracking will help you identify the keywords that actually lead to a purchase or lead so that you can make smarter budgeting decisions.
Installing and testing Conversion Tracking code on tracking pages.
Making or recommending website or landing page changes to improve its quality.
4. Monitoring, Reporting and Optimization, Split-Test Multiple Different Ads To Get You The Most Leads And The Cheapest Cost Per Click
For each ad group I will split-test multiple ads, thereby finding the ad that gets the highest number of clicks. This will get you more leads, and in addition, Google rewards people who get a high Click-through rate by giving you a lower cost per click.
Timely monitoring and reporting is essential to the overall PPC campaign management. Without monitoring and budget management, a PPC campaign risks going over budget by paying more per click than necessary. Also your campaign risks being overpowered by competitor, and under-performed due to changing market condition.
We will run weekly reporting as:
Statistical Reporting –See your average actual CPC, impressions, ads clicks, CTR (click through rate), average ads position, and cost. This reporting is available for each keywords, ads groups, campaigns, and account.
Financial Reporting –Review a detailed billing summary and campaign costs.
Conversion Reporting –Track your AdWords conversions.
Monitoring and reporting will help us refine keywords, ads text, ads groups and campaigns, and insures that your ads
5. Ongoing Testing, Tweaking, And Optimization Of Your Campaign To Continue To Increase The Number Of Leads You Receive And Lower Your Cost Per Click.
Every month I will analyze all of the keywords and ad Click-through data very carefully, and will make the necessary tweaks and improvements to ensure your account continues to improve instead of decline.
There Are 2 Ways That You Will Be Receiving These Google Leads
Someone that clicks on your Google ad will call the phone number on the website asking for your service. (Please have someone available to answer the phone at all times that the ads are running, and preferably someone that is trained to convert these phone leads into appointments)
If they don’t call, the prospect may setup an appointment on the webpage.
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Search Engine Optimization (SEO) is the process used that will get your website to show up on the first page of the search results in Google.
Yahoo and Bing are two other search engines that can generate traffic, but they represent only a small portion compared to what Google provides.
The end result of doing SEO is that you will get more visitors to your website, turn those visitors into sales.
Most people do not use the yellow pages anymore. They now open up Google and search for what they are looking for. Very rarely do people move to page 2 of the search results. That is why you need to be on page 1.
Here are some key stats (Source: Moz.com):
33% of searches click on a link on Page 1
59% of searches to go Page 2 and Page 3
67% of all clicks are the first 5 results on Page 1
73% of searches click on 6 – 10 Page 1 results
As you can see, it is very important to not only be on Page 1, but also be in the top 5 results of Page 1. In the past the top result on page 1 was the most valuable, but now it is any of the top 5 results. Part of the reason is the use of Google Ads.
According to the study above, here are where the other 23.08% of the clicks are:
People click the Google advertisements instead of the organic results.
They don’t find exactly what they are looking for on Page 1, therefore look at the next pages.
They don’t find what they are looking for at all, and revise their search by adding more words.
Now that Google provides more instant answers, sometimes there is no need to click at all because a phone number or address shows up.
We have found that sticking to a process is the best way to accomplish exactly what our customers are looking for. Eventually part of the process changes, and therefore we then modify our process and add or remove what is or what isn’t working.
Here is our current process:
Setup local listings in Google, Yahoo, and Bing.
Optimize those listings
Business Name
Address
Contact Info
Category
Hours of Business
Map
Photos & Videos
Introduction
Keywords
Validate
Get Reviews
Add your business to business directories (Citations)
Add your business to industry related directories
Create a separate page for each service you provide and include 500 chars min.
Optimize all pages
Target keyword for every page
Unique metatags for each page
Keyword rich urls for every product or service page
Add keywords to headings (H1,H2,H3)
Add keywords to text 2 – 3%.
Link to other pages within text
Optimize images
External Website Links to your site
Testimonials to local suppliers
Link back from Social Media profiles
Paid Authority Directories
Add to Google Analytics and Google Search Console
Website load time
Mobile Friendly website
Safe & Secure (SSL & Anti Malware seal)
Setup a blog
Optimize content for SEO & Sharing
Add video to your website
Create trust with your website
Supplier logos
Guarantees
Professional Accreditations
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