Strategic & Creative Marketing, Inc.
Aurora, Illinois, Will
(5)
Aurora, Illinois, Will
(5)
Strategic & Creative Marketing Inc. (S/C) is a full service marketing firm assisting businesses in achieving their optimal sales and recruiting goals by creating powerful marketing messages and tactics that reach the right audience.
We provide complete marketing plans including: Advertising, Branding, PR, Digital/Social Media Marketing, Websites and Recruitment Marketing.
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5 customer reviews
Kyra Tillman
Tami is extremely knowledgeable and her presentation was outstanding! She found a way to make her material applicable to each and every business owner in the room (all who are from very different industries).
Reviewed on Facebook
Paul Coplan
5 stars to Tami for her outstanding knowledge within social media marketing. She delivers outstanding value and helped my team of consultants Expedia CruiseShipCenters NorthShore in more ways than I can describe in a paragraph. Thank you Tami!
Reviewed on Facebook
Chris Friend
Susan is an unstoppable force of creative innovation. She has a contagious energy that inspires her team to create powerful marketing solutions. Her team is the perfect mix of creativity and strategy, which is truly the recipe for game-changing organizational change. More...
Reviewed on Facebook
Tami Wloch
S&C's services include an initial analysis of your current marketing strategy, target market, sales goals, creative, and messaging.
Then, they build the campaign, visual look, brand, and powerful messages to clearly communicate your value proposition to your customers and prospects.
​Their goal is simple: work with you and your team to deliver sales results
More...
Reviewed on Facebook
Radh Balwan
Susan and her team know Marketing and can help take your company's marketing to a whole new level! They are creative, resourceful, energetic, and so easy to work with!! Highly recommend!
Reviewed on Facebook
What makes a great website?
Website provides first digital impression about your company, your services and your brand. It is very important to have a responsive website design that is easily viewable and usable regardless of the device it is being viewed on ( e.g. mobile, tablet, desktop). Usability and user friendliness along with simple and functional navigation are the key factors in the success of a website. The speed at which your pages load is a deciding factor in retaining your prospects to your website. Along with the look, style and ease of navigation; high quality content is the most crucial factor that decides the quality of your website. Your website should reflect your brand, effectively communicate who you are and provide useful information in variety of formats, including videos and images.
What questions might you ask a client when starting a new project?
Before starting a new project, we ask the objective or business goal of the project. It allows us to develop a project strategy that meets our client's objective. We also inquire about the project deadline, key milestones, and time constraints thereby we making sure that we deliver the project on time. We evaluate the criteria for project success. And then ask our client whether there are any possible barriers in the success of the project. These questions help us in developing strategy, assigning resources and making sure that we deliver successfully completed project/task.
What do you love most about your job?
As President and Founder of Strategic and Creative Marketing Inc, I interact with clients from various industries and get to learn about differnt fields. It also challenges me in different ways and gives me opportunity to learn and grow professionally.
What inspired you to start your own business?
Prior to establishing my marketing consulting firm, I held sales and marketing management positions at HSA – High Speed Access Corp, STARZ Encore Group, Orbit Satellite and Radio Networks (Rome, Italy), Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment). I had gained vast experience in several industries including media, entertainment, retail, higher education and data. The extensive experience that I had gained during my successful management career motivated me to establish my own marketing consulting firm in 2001.
Why should our clients choose you?
Bark clients should choose Strategic and Creative Marketing Inc. as we help companies develop and move in the right direction. Our Signature 4-Step Process is based on the same foundational marketing principles that guide marketing strategies at Fortune 100 companies. We first establish a clear business goal and marketing goal. Then we work with our clients to identify the target audience, competitive advantage, value proposition, brand and messaging. This information enables us to develop a detailed marketing strategy and plan. From this plan and strategy, we build and implement the marketing tactics ranging from ads, collateral and email campaigns, to social media, trade shows and PR.
Marketing Strategy and Integrated Campaigns
Our services include an initial analysis of your current marketing strategy, target market, sales goals, creative, and messaging. Then, we build the campaign, visual look, brand, and powerful messages to clearly communicate your value proposition to your key customers and prospects. Our goal is simple: work with you and your team to deliver sales results through strategic and creative marketing.
Recruitment Marketing, Employment Branding
Leveraging experience as a corporate recruiter and recruitment marketing consultant to provide strategy, direction and tactics necessary for companies to build and share a powerful employment brand which attracts top talent.
The process includes an employment brand analysis and a review of current employee’s perceptions of the employment brand. Then, I develop the EVP – Employment Value Proposition - and create the content and communications strategy to launch engaging, on-brand messages showcasing a company's culture, employment experience, and career opportunities.
Some of the marketing and communications tactics include: leveraging talent pools on ATS (Applicant Tracking Systems) to include communication strategies with passive and past applicants, using testimonials from current staff on career pages and social media, videotaping and photographing offices and current employees, accurately describing the career opportunity with highlight on features and benefits to applicants, rewriting job descriptions to accurately reflect departmental needs, developing a list of competencies for candidates, creating effective interview guides and debrief meeting outlines, crafting the advertising, job board and social media plans to promote the career opportunity.
Social Media Marketing
We increase the awareness, branding, and sales through variety of tactics - Facebook Ads, Twitter Campaigns, LinkedIn Company Pages, Google Analytics and Blog Posts.
Website Design
We provide constant, digital presence to our clients to establish their legitimacy to potential clientele. We deisgn, maintain and write copy for your website. Our SEO experts ensure that your custom website is being seen by those you want to see it.
