Story-Lab

Signorelli is a marvelous storyteller blessed with the right dose of wit, the right amount of words and infinite wisdom. With these gifts, he takes us on his own adventure story where he wrestles the behemoth we call branding and is victorious in building a new process for getting to your story, which he says and I agree, is the foundation of your brand. He also sends old ideas running like the unique selling proposition offering instead a unique telling proposition-your story.

Joey Reiman Author and Co-Founder and Chairman at Brand New World Studios

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Having worked with Jim in a consultative engagement, I witnessed first hand his creative approach to creating compelling brands, the message, and desire to highlight genuine quality for every client they work with. His team, the energy, the forward-thinking ideas and buzz in his building is addictive for any client seeking a better marketing campaign, any employee seeking an innovative environment, or even an alien from another planet seeking to steal a few brains to examine on their trip back. And won't they be surprised what's inside?

Dr. Russ Riendeau, Senior Partner, East Wing Group More...

Having worked with Jim in a consultative engagement, I witnessed first hand his creative approach to creating compelling brands, the message, and desire to highlight genuine quality from every client they work with. His team, the energy, the forward-thinking ideas and buzz in his building is addictive for any client seeking a better marketing campaign, any employee seeking an innovative environment, or even an alien from another planet seeking to steal a few brain's to examine on their trip back. And won't they be surprised what's inside?

Dr. Russ Riendeau, Senior Partner, East Wing Group More...

I have found Jim Signorelli to be one of the most visionary and thought-provoking people who can always bring the best out in me and my decision making with his natural sense of branding and positioning. As I've moved around turning around brands, the first person I think of when trying to set my compass is Jim. He has a way of sorting out the complicated and making things fit easily into the authenticity of what your brand is. Not more than you can credibly claim but everything possible. If your looking for a thought partner on where your trying to see the horizon, take Jim with you on those early miles and your journey will be easier.

Jim Hyatt President & CEO at California Pizza Kitchen More...

To say that "Story Branding is a must read" is an understatement. Jim's approach to a brand's story and how to unearth it actually changed my career path and the way I create brand stories forever. "Story Branding" to me became more than a title of Jim Signorelli's book, more than a process, it became a way to elevate a brands current state into a real story. Jim's approach to a brands story allows you, your internal brand teams and your core and new customers a new platform in connecting. Inside you will learn how to logically stand out in a "sea of sameness" with your competition. You will learn how to develop your brands story and overcome any obstacles that have been in your way currently, or be better equipped to deal with new obstacles in the future. You will discover new tools and techniques for your brand and the power of your brands unique "I AM" statements. As I stated in the beginning, Jim's book changed my way of approaching a brand's story, so much that I marked it with my own presentation notes, as well as notes to myself and my team. It quickly became a "go to" resource for the art of telling a story. I had the pleasure of meeting Jim years ago, and shared with him my very weathered and worn copy of Story Branding. It is not often you are able to spend time with a great author who is so gifted in writing about how to tell a brand's story, but Jim tells you why you should be telling your story as well. He is the real deal. The book is a great read and I guarantee that it will elevate the way you think, feel and approach your brand's story for today and tomorrow.

James Browning CEO, Chief Creative Officer Marsh Ideas More...