Stoddard Agency

Complete customized marketing plans and budgets that are tailored to your industry and business. Stoddard Consulting is a Marketing Strategy Consulting Firm that specializes in the creation of individualized advertising plans, using a unique marketing strategy plan and proven marketing plans templates to test and prove budgets for small businesses and entrepreneurs.

Marketing Strategy, Marketing Strategy Plan, and Marketing Strategy Process
Deep-Dive Market Research and Planning
Marketing Strategy Engineering
Budget Analysis and Planning
Professionally Written Plan

Every small business needs help with marketing funnel creation and management, especially their primary inbound marketing funnel. In order to develop a successful marketing strategy plan, you need a marketing strategy process that includes automation and an inbound lead generation that is tested and proven to get results. Stoddard Consulting is a Marketing Strategy Consulting Firm that delivers inbound automation campaigns utilizing “behavioral dynamic response” mechanisms and funnels to provide more leads at a better ROI.

Sophisticated, automated and effective sales funnels using InfusionSoft integrations and customized to your specific situation. Some of our clients are also choosing to migrate over to Kartra, which is an exciting new option.

Marketing Campaign Architecture
Identifying and Locating Ideal Target Market
Determine Message-to-Market Match
Writing Direct Response Ad Sales Copy For Lead Generation
Writing Lead Magnet/Tripwire Resource (PDF or Video Copy)
Writing Direct Response Ad Sales Copy For Sale
Creating Sales Page with Copy (with A/B Split Test)
Complete Campaign Architecture Flow Chart
Creating Email Follow Up Campaign
Creating Offline Marketing Assets (3 Letter Campaign and Post Card)
Creating Contingency Plan (Lead Compounding, Secondary Offer, etc.)

Book Funnel
Interviews and Research
Writing Book
Creating Book Funnel Architecture Flow Chart
Writing Sales Copy For Book
Writing Liquidator/One-time-Offer (After Sale Offer) Ad Copy
Writing Follow Up Email Sequences
Creating Video Sales Letter Copy
Creating Goodwill Series Copy
Creating Sales Copy for Main Offer
Creating Sales Page for Main Offer

For best results in small business, you need direct response marketing. Direct response-style sales copywriting is the number one skill necessary for positioning effective ads that set you apart from your competition and provide you with a reliable source of leads. Stoddard Consulting provides expert copywriting services to help small businesses grow and develop advanced lead generation systems.

As part of your marketing strategy, you should be either learning direct response copywriting for your business, or you need to hire a professional. Stoddard Consulting, a Marketing Strategy Consulting Firm, has secured relationships with top-level copywriters with solid track records. Jesse Stoddard has a copywriting background and is called upon by his clients to write and edit copywriting projects on a regular basis.

A successful marketing strategy plan and marketing strategy process often neglect the power of direct response copywriting and the direct response advertising approach in general. We focus on making it an integral part of our process and services.

Direct response copywriting for small and mid-cap businesses

No Marketing Strategy is complete, without a feedback system that provides measurable ROI and customer acquisition cost. In order to develop your Marketing Strategy Plan, you need to measure the results, and very few businesses have a reliable system to do this.

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

Stoddard Consulting is a Marketing Strategy Consulting Firm that produces these results using a unique individualized system that incorporates both online AND offline marketing efforts! This is a one-of-a-kind service that SAAS companies and app developers have NOT been able to duplicate. We use a variety of tools to bring all of your various software applications together, along with data that does not reside online to give you real-world reports that matter.

All marketing should be measured. Metrics matter! The only way to determine effectiveness is with strict ROI calculation and accountability.

Ultimate Customized ROI Calculator
System and Process Research and Analysis
Data Mining and Processing
Integration Of Marketing Source Data, Analytics, and CRM
System Build-Out
Create Custom Streamlined Dashboard
Ad Tracking Setup

Stoddard Consulting | Marketing Strategy Consulting Firms
I will personally walk you through the entire process of building your very own customized Marketing Machine Architecture. Stoddard Consulting is dedicated to being one of the finest small business Marketing Strategy Consulting Firms.

Coaching and Consulting For Small Business Owners and Entrepreneurs
This monthly service includes marketing strategy, marketing strategy plan, and marketing strategy process
Bi-Weekly Calls (recordings and notes made available)
Individualized and Customized Marketing Blueprints
Strategy and Campaign Design
Tailored to you and your unique situation

Premium Consulting Plus ROI Management
All of the regular coaching features, plus:

Deep-Dive Market Research and Planning
Marketing Strategy Engineering
Budget Analysis and Planning
Professionally Written Plan
Creation of and maintenance of ROI Calculator