Stagg Digital

A common problem with entrepreneurs is that they're too close to their own product/service to speak clearly about it to someone who isn't as familiar. No matter who your audience, you must be able to tell your company's story in a clear, concise way that catches someone's attention enough to get involved.
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We focus on making your "why" accessible, and your "how" easy to understand. We generally start with a deep dive into your product or service, and then gain an understanding of your competitive set. If we can't see how or why you stand apart from your competitors, you can be sure an investor won't either! Through honest feedback and collaboration, we help you avoid potential pitfalls, and ensure that your messages are memorable and irresistable, whether you're pitching an investor, sales team or an executive board member.

We know that, all too often, you have only have one chance to present. With our help, you'll put your best foot forward.

Once your content strategy is complete, we can make it happen, on time and on budget. We have access to the best content creators in the business -- writers, editors, graphic designers, photographers, artists, videographers and UX/UI specialists. And we're experts in getting people to click.

Today's digital world has become so crowded that having a differentiated -- and scale-able -- content strategy is more important than ever. In fact, did you know that the average lifetime of a tweet is 18 minutes -- and dwindling? That's not a lot of time for someone to see your content. Some of the questions that a good content strategy has to answer is: How can your content stand out from your competition's? How can your content fill a need for our target audience in a way that no one else can?

That's where we come in.
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To get answers to those questions, we don't just give you a list of random content ideas. Instead, we start with a process that we call a "quantitative approach" to creative thinking: We begin by deeply understanding your brand's identity, and then conducting a content-driven marketplace analysis to identify "white spaces." Add in some creative brainstorming, and lessons learned from past experience, and we ultimately deliver a detailed content strategy that will appeal to your audience in a distinctive and meaningful way, and won't get lost in a crowded newsfeed

Seems like everyday we get calls with the same complaint: "I can't handle all of the social media updates. Help!"

We totally get it. But this is exactly why you have to be smart about your efforts. This means creating a social media strategy that’s not only leads to results – is also maintainable over the long haul. But no matter what, social media isn’t a one-size-fits-all proposition. Just because “everyone” is on the newest platform doesn't mean you need to be. Choosing the right platforms to reach your target audience is as important as making sure you’re pushing out content that has the best chance at being shared. We believe sharing is the most valuable way to measure social media efforts because if your message connects with someone so much that he/she shared it to their own network, that's the best kind of endorsement anyone can ask for.

Identifying Areas Of Opportunity
Whether you already have a social media presence, or are looking to launch one, we always start a quantitative analysis of what you’re doing well; what you’re not; and what others are doing in the space. Basically, we scour the social platforms looking for ways for you to cut through the clutter so that your message isn't just seen -- it has the potential to be shared, too.

Why? Because today’s social media feeds are incredibly crowded; recent stats show that the average lifetime of a tweet is only 18 minutes. That’s important to recognize because it means you have a very short amount of time to get your brand and content in front of your audience and you have even less time to draw them in enough to click.

A little bit of upfront works means no one wastes time doing things that aren't pulling for you so that you can spend more time creating content that will.


Planning for Content to Post – and A Lot of It
Once the general strategy is set, we make sure there’s a plan in place for sourcing new content on a regular basis. This might be content you have, or it might mean creating new content, or partnering with another source -- or a little bit of everything. But without a plan in place for where you’re going to source content, you’ll run out of steam on social media fast and we’re here to prevent that.


Let Us Handle the Day-To-Day Execution
No matter what, social media needs to be customized per platform. This might simply mean resizing an image but it could also mean a total rewrite. Don’t have the team to keep up with the daily demands? Think of us like ghost writers: We will immerse ourselves so much in your brand that we can write for you behind-the-scenes. Our editorial process is easy and is designed to keep you informed of every single thing to be posted/tweeted – without burdening you with the day-to-day management.


Test, Learn and Optimize
Social media behavior changes rapidly so it’s more important than ever to frequently assess your spcial media performance. Is your reach increasing? Is your engagement as high as it could be? Are you getting enough leads/sales?

We provide a monthly report of all social media performance with clear, actionable recommendation that can be implemented immediately.

Yes, we're creative. But we're also analytical and methodical.

We learned early on that you can't just keep doing the same thing over and over again and expect it to work, even it once did. Through in-depth analytical research, we are experts at understanding user behavior, and adjusting for better performance. Our reports aren't never just about numbers; they include strong action items.


We use many analytics tools to inform our strategies, including:

Google Analytics
Omniture
Hootsuite
Buffer
Facebook Analytics
Twitter Insights
Chartbeat
Buzzsumo
SharedCount
--- and pretty much any tool you have access to.

Users have more choices than ever before, and newsfeeds are flooded with content. It's tougher than ever for a brand to cut through the clutter and attract the right audience for the long term. Doing a deep competitive/marketplace analysis from a branding, content and user experience point of view ensures that your messages will not just be seen -- but remembered.

Our competitive and marketplace analyses employ a process we've used successfully over the years to uncover areas of opportunity and improvement. It is a method rooted in both quantitative and qualitative analyses: We tap into a variety of metrics -- from your site and your social media, as well as through the use of third party research and listening tools -- and layer them with our own lessons learned. Ultimately, our analyses provide an informed go-forward strategy, with a clear rationale for doing so, that includes key marketing messages; content to create; social media platforms to take advantage of; look/feel; and more. They're at once directional, and specific, so that your teams can act immediately with confidence.

Samples of these analyses can be provided upon request.

It's a fact: Email remains the most effective digital marketing tool for both B2B and B2C marketers. And by far, the majority of emails are viewed on a mobile device.

Email marketing remains one of our primary areas of expertise. The challenge is that it's harder than ever to get a subscriber to open your email since the average worker receives over 120 emails every single day! (Source: DMR)

We've tested literally thousands of subject lines over the years, and we know how to get the right people to open your email.

We also know how to get them to respond. Through a combination of compelling copy and visuals, we have a proven track record for results from our email marketing efforts.

Whether it's a webinar or a conference or a local community event, we'll do a smart digital marketing plan to reach people who might want to attend.

In our experience, marketing an event is most effective through a combination of social media, email marketing, paid media and content. We focus mainly on the "Why" -- Why should someone take time out of their busy schedule to attend? We work with you to identify and craft a series of key messages that we then push out through the appropriate channels.
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But we don't set a plan and forget it. In event marketing, we don't have that luxury. You have a set date for the event and attendee numbers to meet. So we are in a constant state of launch, test and learn: By examining the performance of our efforts on a daily and weekly basis, we can optimize and adjust ASAP.


Our jobs don't end once the event begins. Our team can be on hand to live tweet for you and make sure that those who can't make it in person feel included in real-time.