Sixth M is an inbound marketing agency offering a completely integrated solution to attract visitors, convert leads, and close customers. Sixth M is an extension of any marketing team focusing on Inbound Marketing. When companies work with us, they will gain access to a strategist, a copywriter, social media specialist, graphic and web designer to help reach their goals and grow their business.
What is Inbound Marketing? Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in a customer's buying journey. Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of our ideal customers, we'll attract qualified prospects and build trust and credibility for their business.
When it comes to increasing ROI, inbound marketing is proven to be the best bang for your buck. According to recent survey from 2017 State of Inbound, regardless of marketing spend, was 3X as likely to see a higher ROI on inbound marketing campaigns than on outbound.
Due to the complex relationship between sales and marketing, aligning them together is never an easy task. Producing an inbound marketing workflow that allows an easy hand off from marketing to sales will surely make the lines of communication better and the hand off smoother. Organizations with good alignment between sales and marketing teams achieve 20% revenue growth on average annually.
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