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About

Websites succeed when they meet business goals and delight users. We research, plan, design, and develop for the entire user experience. We don’t just design the website you want; we craft your site for success.

We offer user research, UX planning, responsive web design, and development for websites, web-based applications, and apps.

Reviews (11)

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michell cohn

3 April 2018

The people at Back 40 Design are fantastic! They are always available to help, should I have questions or need information for our website. I would highly recommend them to anyone looking to create or improve their existing website. Christina and the whole crew are the best in the business, in our opinion! More...

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CEC Corporation

15 March 2018

Back40 created a brand new website for us. The site is easy to manage and edit, and their customer support team has been by our side the entire time. They have a great team and we really enjoy working with them. More...

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Paul Luhn

5 January 2018

Back40 Design was extremely helpful and efficient in creating our new website. They were able to include everything we wanted in our new redesign and even added some extra features. On top of that they were able to deliver the project on time and provide support after the launch of the new website. I would highly recommend Back40 Design and their team! More...

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WildHorse Consulting

21 December 2017

Back40 Design was attentive to not just our needs to create a beautiful, informative, and savvy website, but our desires to truly showcase a unique, artistic project; their staff provided the technical expertise each step of the way to ensure that our creative wishes could 'match' their high-tech architectural framework. It was a great experience. The result: an award-winning site! We were thrilled that VISUAL VOICES won an Oklahoma Gold ADDY Award in the consumer website category. Thank you so much, Back40 Design! More...

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Marshall Hawkins

13 December 2017

Great group of professionals! They listen, have great ideas and work hard! They're the best at what they do.

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Cristi Twenter

11 December 2017

Edmond Mobile Meals has worked with Back40 Design for the last several years. They completely redesigned our website, making it much more user friendly! They were so easy to work with and always respond to our requests for assistance quickly. Even though we were a smaller project for them, we still feel valuable to them. We appreciate all their hard work! More...

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Audrey Poole

5 December 2017

We have used Back40 for our website for several years, and we have been pleased with their services and prices.

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Kayla Ratliff

29 November 2017

I've worked with Back40 Design for a little more than 6 months. My favorite part about working with Back40 is the speed in their responses whenever I have had a question or concern. I am very happy with Back40's response rate and design team! More...

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Ann Parrington

3 October 2017

As a small business owner it is vital to support other local businesses. Back40 Design is the perfect fit. The staff went above and beyond in order to make designing a web site less daunting. The friendly, team effort permeated throughout the whole process and we are thrilled with our product....Thanks Back40!! More...

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Matthew Stoddard

29 August 2017

Working with Jennay Wangen and her team was wonderful experience. Back 40 Design pull us away with professional and build of our website. We couldn't be happier with their performance. More...

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Chris Jackson

14 October 2013

This small highly technical group of developers and sales staff are the best in Edmond. Great place to have a top notch web site and or application developed.

Q&A

A great website is one that is planned and designed with the end user in mind. We conduct research so we can create a fact-based design for your project. We provide up-front research for every project. We can also test planned projects before launch with real users, or conduct research on a live website or product.

Who is your target audience, and may we speak to a long-time customer?

What are your business's measurable goals for this project?

Are there any intangible goals you wish to achieve as a result of this project?

What is your primary reason for starting this project?

I love making the web a better place for the people using it. In the end, that's what helps our clients profit!
When a website is easy and enjoyable to use, the user and the business both benefit.

I love that being a business owner allows me to work with the clients I really want to work with. I choose clients and partners who are passionate about user experience, about research, and about iterating until we get things right. And I love being able to work with clients after their website launches to measure their results and reach higher.

I saw a lot of companies offering web design, but no counsel on content or user journeys. I see developers who are hybrid website planners.

Starting my own business lets me take back control of the process. While still being nimble and only taking the time we need, we're able to conduct surveys, build prototypes and find issues before site launch. And while our focus is on up-front research and planning, we still build beautiful websites for our clients. Websites that actually work and achieve real business goals.

Our focus on the user is unique. We're a nimble, two-person operation, and we've got the chops to make your project happen.

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Services

Understand the basics about your users: their behaviors, needs, and motivations. We base our web designs around how people want to use your site.

Make your brand shine online. Your site is an important touchpoint in your sales and customer experience process. Let’s bring your project to life.

Reach your audience through Google AdWords, social media advertising, and more. We bring quality traffic to your website or online product.

Not sure if your site is up to par? We conduct top-to-bottom evaluations on your current website, web product, or app. Let us look into your usability, consistency, on-page SEO, and more.

Have a website, web-based product, app, or game you need to test before it goes to market? We build clickable prototypes and test them with real users. We validate features and functionality through in-person or remote user testing.