About
What does success look like to you? How long do you think this should take? Those are the two questions you will be asked when you contact us because that is what matters the most. We are 100% interested in delivering all the benefits of public relations and content marketing to you.
Because if you succeed it means we helped with that success. We subscribe to the Cision Media Database, the largest and most up to date resource for public relations practitioners in the world. Harold Nicoll is 'Accredited by the Public Relations Society of America' (PRSA) to practice public relations. Harold has won numerous awards for public relations, video production, advertising and video script writing. All the ability here is tailored for the online environment. Our goal is to deliver the most value and benefit to clients possible.
PR is a strategic communication process that builds relationships between organizations and their stakeholders, including the traditional media, trade/industry media, podcasters, bloggers, customers, employees, investors, and the general public. PR is also critical for enhancing online marketing as it helps to create a positive image of the organization, increases brand awareness, and builds trust among customers. Anything produced for a public relations campaign will easily translate into content for your website, social media posts, direct mail and any other promotional effort.
Benefits of Public Relations:
1. Establishes Credibility: When an organization gets published in a reputable publication, or when a journalist mentions the organization in an article, it enhances the credibility of the organization by as much as ten times when compared to a paid advertisement. Mentions like this are also more memorable than an ad. Customers are more likely to trust an organization that has been featured in the media.
2. Increases Brand Awareness: PR helps to increase brand awareness by promoting the organization's brand through various media channels. This includes print media, online media, and social media. PR helps to create a buzz around the organization, which helps to attract new customers and retain existing ones.
3. Builds Relationships: PR helps to build relationships with various stakeholders, including customers, investors, and employees. PR helps to create a positive image of the organization, which helps to build trust among customers. This helps to create a loyal customer base that is more likely to purchase from the organization.
4. Crisis Management: PR is critical in crisis management. When an organization is faced with a crisis, PR can help to manage the situation by communicating effectively with stakeholders. This helps to minimize the damage caused by the crisis and helps the organization to recover quickly.
How Public Relations Enhance Online Marketing:
Content from press releases and blog posts can be used in other communications media. Here are a few examples.
1. SEO: PR helps to improve search engine optimization (SEO) with new content, which Google really likes, and by creating backlinks to the organization's website. When the organization is mentioned in a reputable publication, it creates a backlink to the organization's website. This helps to improve the organization's SEO, which helps to increase the organization's visibility online.
2. Social Media: PR helps to enhance social media marketing by creating engaging content that is shared across various social media platforms. This helps to create a buzz around the organization, which helps to attract new customers and retain existing ones.
3. Content Marketing: PR helps to enhance content marketing by creating engaging content that is published on various media channels. This helps to create a positive image of the organization, which helps to attract new customers and retain existing ones.
Conclusion:
In conclusion, public relations is critical in enhancing name recognition, credibility, social media and overall online marketing. PR helps to create a positive image of the organization, increases brand awareness, and builds trust among customers. PR also helps to manage crises effectively, which helps the organization to recover quickly. PR enhances online marketing by improving SEO, social media marketing, and content marketing. Therefore, organizations must invest in public relations to enhance their online marketing efforts.
Show more
