MagnifiCo Inc

Business or corporate websites do not serve just to provide information to browsers. Most websites act as the first point of contact for their potential customers and serve as the silent “salesperson” that meets and greets all your new potential clients. As such, we believe that a great website should be able to attract, retain and sell to the browsers, converting them to enquiries, and eventually to customers.

What are the key attributes that can help a website convert browsers into enquiries? At MagnifiCo Inc, we believe that there are three important attributes – Design, Content and Traffic.


1st Criteria of a Great Website – Awesome Design
First things first, the site must encompass an awesome design that attracts.

Visual Aesthetics
“Good design is obvious. Great design is transparent.”

The first thing that a visitor will notice when it comes to a website is its appearance. In fostering a positive impression, visuals are paramount and influential because it’s the first thing that catches the eyes.

✔ Custom Layout
Designs should be cultivated from scratch. Templates are not advisable as such. At MagnifiCo, an analysis and study of the business is carefully done in order to implement a proper and suitable design proposal for each client.

The custom lay-out will depend on the content specific to each client and the approved sitemap. Similar to a tailor-made suit where you can ask to draw attention on your best assets as compared to a ready-to-wear outfit, a custom layout can highlight the best parts of the website that the business owners would want to emphasize.

A good designer understands the content and makes it stand out on the website.

✔ Color Scheme
Colors used should be appropriate with the line of business and set up a proper tone that follows the branding. We don’t simply pick out a color that we like and blindly use this for any brand; there’s a psychological process to this that needs to be taken into great consideration.

A website with an awesome design shouldn’t look like a collage either. Everything should fit perfectly and blend seamlessly. The colour scheme sets up the tone for the website, hence, photos and texts should coincide and go well together without clashing with the backdrop.

If the brand has a fun and outgoing personality, colors like yellow and blue are appropriate; if it’s a sophisticated and mysterious brand, maybe shades of gray and black are more suitable.

✔ Captivating Banner
The banner of a website is akin to the face of a person. It possesses the highest heat map for your browsers. As such, it’s important to spend quality time in coming up with high-quality banners.

In most websites for business or corporate use, it’s common to have a navigation effect on the banners, which allows for multiple banners to be displayed. As the banner is the first thing a browser sees on a website, taglines can be modified and designed to drive browsers into other important pages in the site.

✔ Quality Photos
Photos make a great impact on a design so it’s essential to use images of high quality. It’s no longer necessary to spend hundreds or thousands of dollars to engage a professional photographer if you’re looking to use high-quality photos.

Most reputable web agencies will be able to purchase and download royalty-free images from stock banks such as 123RF, Shutterstock, iStock Photo and many more.

✔ Use of Infographics
Because of the overload of information online, it can be a struggle to get your message out there and to promote your brand.

One efficient way to present your content is through the use of engaging infographics; a mixture of visuals and copy, designed together to visually communicate your idea. It’s also an efficient way to present complex information, altogether making it easily understood by viewers.

Navigation Effect

“Design is not just what it looks and feels like. Design is how it works.” – Steve Jobs

In the above segment, we merely covered the “aesthetics” of how the website is supposed to look. However, we have to ensure that the website works well too. That means all components including features such as hyperlinks, buttons, contact forms, enquiry forms and thank you pages should work correctly, with no errors.

✔ Fast Loading Site
The site must load quickly: You have 8 seconds or less to convince a visitor to stay, so make sure that time counts.

There is no room for error with the website’s functionality. A link that doesn’t work properly or a site that takes too long to load will cause visitors to turn away, leaving them with a negative impression of not only your site, but with your company.

✔ Responsive Web Design
Websites should also adapt a responsive mobile-friendly lay-out as most internet users are now on their phones and tablets more often than they are on their laptops. This framework approach uses multiple grid lay-outs that respond to the environment of the device – so the responsive website will adjust according to the device your audience uses.

✔ Menu Bar and Site Footer
For an effective website, the menu bar exists to ease the site navigation of the visitor where all the links to the important pages are there including the contact information. There are different ways to design a menu bar; what is most essential is that its position and orientation, is clear and easy to understand. A good menu bar can lead to more traffic and a pleasant visit for the browsers.

The site footer is similar to a menu bar but is found at the bottom part of your website. It contains the most important links that you would look for in the website, including contact information and copyright. When the browser arrives at the bottom part of the page, it leads visitors back up to view the other important contents of the website.

✔ Customised Thank You Page
Right before your visitor sends an enquiry or submits an order, they land into a designated ‘Thank You page’ that acknowledges the conversion they just made.

Since this is the parting image, make sure to create a good lasting impression on your visitor and make the most of this opportunity by customising the Thank You page with related promotions, encouraging them to sign up, showing customer feedback or directing them to your other services they might find interesting. Design and customize according to your contents and conversion goal.

✔ User Experience
When designing websites, one must highly prioritise its usability. A great design encapsulates user experience seamlessly. This is about making it user-friendly and easy to navigate with from top to bottom. There needs to be a deep understanding of what a viewer cruising through your site expects and to design from their perspective.

This is an overall sum up of the elements needed to achieve a design that interacts and helps with the sales funnel, including smart integrated hyperlinks, clever use of white space, uncomplicated sitemap, responsive site – which all leads down to an effective and engaging user interface.

2nd Criteria of a Great Website – Compelling Contents

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

Design is essential because this is the element that attracts visitors, but compelling contents make them stay. This is the substance you need to convince your visitor that what they’re looking for can be found in your site and that your company is credible and superior amongst your competitors.

✔ Clever Slogans for Banners
Use clever, relatable slogans that can resonate with your viewers’ interest and emotions. We’ve already established the need to have an attractive banner, but the slogan must fulfill its purpose too.

Banners can be customised to direct readers to specific pages through calls-to-action and hyperlinks. Since this is the first thing they’ll read in your site, it’s paramount to make it interesting and impactful – to eventually lead browsers to convert into enquiries.

✔ Unique Selling Proposition
It’s important to identify the Unique Selling Proposition (USP) of your brand first and to go from there in selling what sets you apart from your competitors. This is your elevator pitch and your million-dollar idea that will determine how you affect visitors and turn them into customers.

The purpose of your site should be clear enough as well – is it to sell a product? to offer services? to inform? The USP can vary and its purpose goes beyond website development, for it plays a big part in how you articulate branding in different platforms and applications.

✔ Original Contents
The use of your own content is mandatory when it comes to websites, flyers, brochures, or any other type of marketing collateral. It should come without saying that this not only shows professionalism, but also elevates the credibility of the company.

There are several consequences of plagiarism which is why this should be taken seriously. Aside from copyright infringement, search engine results can detect duplicated content on the web, subsequently leading to a lower rank on Google.

It is highly advisable to engage a professional copywriter for projects like these because they know best how to effectively do web copywriting. If you already have your original contents, the copywriter may copyedit these to fine tune them for your own website.

✔ Writing Style
Writing with the brand in mind is an effective practice that personifies with the identity of the company. It’s not the same style for everyone as it will depend on your brand personality and brand approach. If it’s a corporate website, then it should be a direct-to-the-point and informative writing style; if it’s a fashion or lifestyle brand, then tone can be casual and creative.

3rd Criteria of a Great Website – Qualified Traffic

You have your awesome designs and compelling content, but if people aren’t coming to your site, then the effort is lost – this is where qualified traffic comes in.

SEO & SEM

Be there when your customers are searching. There are two marketing tactics that can drive traffic to your site – SEO and SEM.

Search Engine Optimization (SEO) is an effort that grows the visibility of your website through organic means (non-paid) in search engine results. Search Engine Marketing (SEM) is paid internet marketing.

The difference between the two is that SEM gathers immediate and specific traffic and impressions to your site, while SEO takes a while and a lot of research and knowledge to get the results that you want. Both methods are equally important in driving qualified traffic to your website.

Social Media Marketing

Social media marketing is an innovative and powerful strategy that is greatly relevant for businesses, especially start-up companies. It has the makings of reaching new prospects and a wider target audience, due to people who are more active nowadays in social media. It’s the perfect leverage to interact, share and converse directly with your audience through social platforms like Facebook, Instagram, Twitter, and more.

The use of Social Media Marketing can help boost your website and your brand itself, especially since many people perform searches on these platforms. Social media marketing can garner qualified traffic that supports your SEO efforts – driving leads, sales, and success to your brand.

We believe that in creating an excellent website, these three important attributes must be present to guarantee quality, credibility and return on investment. As the website acts as a “salesman”, this is a process that continuously requires a lot of thought, effort, strategy and creative methods.

We have built our business on this belief, providing Magnificent service to thousands of customers.

Interested in having your own website or are you looking to revamp yours?
Give us a call at (212) 457-1410 or send us an email at info@magnificoinc.com for a consultation!

Contact us to start your journey to Magnificence today!