Lead 2 Starts
Greensboro, NC, United States
Greensboro, NC, United States
Lead 2 Starts is a small specialty firm that caters to small to mid sized private schools and business to consumer organizations. Though we can run the gamut of traditional and digital marketing, our niche is paid social media advertising. We find it to be the most cost-effective lead channel for highly targeted advertising, measurable results, and a great ROI.
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What do you love most about your job?
The results! I love it when a campaign we launch delivers on what it is supposed to do. Second to that, is stage where the client provides feedback on the proposal.
What inspired you to start your own business?
I have have wanted to run a creative firm since I was a teenager. I love the freedom of using my creativity to earn a living and at the same time, providing value to those I work for. It is a very satisfying experience to know that someone came to me for help in promoting their business and I was able to do this with my creativity, experience, and skill.
Why should our clients choose you?
I have been a Marketing Manager/Director for over ten years. A large part of my work involved screening and hiring agencies, contractors, freelancers, and creative in-house talent. I always found myself feeling like I was either paying too much for what I got, or, like I was being deceived. I could never get a straight answer or the explanations for the results never seemed to make sense. In almost every case, when I ended up running a campaign myself, I would always get better results and for less money. I believe that when agencies get too big, they tend to trip over their own feet and become more about client acquisition than actual performance and client management.
Social Media Paid Advertising
Prepare a paid social media campaign on the appropriate media platform for your business. Track campaign performance and optimize on the fly.
Social Media Account Management
Prepare, adjust, create, or consult on the best way to setup your social media accounts. Provide social media organic strategies to both build the business brand, but to support the marketing initiatives. This is designed to work with a social media paid advertising campaign.
Search Engine Optimization (SEO)
Allow us to run a free audit of your site against best SEO practices and provide recommendations. Based on the website objectives, we can create an SEO implementation scope of work.
Search Engine Marketing (PPC)
Based on marketing objectives, we can build a paid search keyword strategy and campaigns to get you the qualified leads you need.
Landing Pages
Whether running a paid search or social media paid ad campaign, landing pages are still the most relied upon method of capturing leads and gathering performance data for optimization efforts.
Creative Design
We can create the necessary visuals designed to work with marketing campaigns.
