Maitland, FL, Orange County
FusionTech Media is a full-service marketing agency that offers digital and traditional marketing solutions to the real estate, veterinary, dental, medical, vacation rental, property management industries, and more. FusionTech Media has over 20 years of combined marketing and web development experience.
Our digital marketing services include Custom Website Design, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Reputation Management, Email Marketing, Custom Web Apps, eCommerce Tools, and much more. Our traditional marketing services include Marketing Strategy Development, Branding and Corporate Strategy, Media Buying and Planning, Public Relations Management, Print and Collateral Material, Logo and Graphic Design, Strategic Geo-Targeting, and Video Production.
Connect with us to learn how we can increase traffic to your website, build brand awareness, and boost your business' revenue!
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FusionTech Media Location
225 S Westmonte Dr suite 2020-b, Altamonte Springs, FL 32714, USA
FusionTech Media Q&A
What makes a great website?
A great website should be visually appealing, easy to navigate, and fast. The ideal website should have consistent website traffic, increase conversions, and lead to more sales and revenue. FusionTech Media specializes in custom designed, responsive websites that have the power to set your business apart! Our responsive websites automatically adjust to the device that the website visitor is using, whether that is a smartphone, tablet, laptop, or desktop computer. The responsive website is also fully functional on mobile devices. Having a responsive website is particularly important for SEO. Due to Google's mobile-first indexing initiative, the search engine will rank responsive websites higher in the search engine results pages (SERPs) than non-responsive websites.
What questions might you ask a client when starting a new project?
The questions FusionTech Media would ask a client when starting a new project include the client's vision for their business, what has worked in the past and what hasn't worked, where their business is located, are their multiple business locations, what are the client's goals, what features or additional services do you want to offer at your business, what is your target market, and more. A call with the appropriate members of our team can help to determine the overall marketing strategy and direction of your business. Our most important goal is to help our clients grow their business and achieve success.
Describe your creative process.
The creative process starts with a strategy call with the client to learn about the client's brand and discuss possible marketing processes. We will then include your company's logo, colors, and branding when designing your website, promotional materials, social media pages, print marketing materials, and much more. When a client has a new company or wants to rebrand its current business, we will learn what qualities the client wants to convey through branding and assist in choosing brand colors. Our logo design can include your business' location and the overall "look and feel" your business wants, such as elegance, technical, inventive, classic, fun, etc.
What information do you need from a client before you can start work?
We will need the client to fill out a questionnaire about their company. The questionnaire will ask for the client's contact information, features, services, existing social media page links (if available), business hours, and more. FusionTech Media will need the client's current logo, brand colors, and other assets (if applicable) to include on the client's website and social media pages. If your company is running any special offers or has new products or services, we will need that information as well. A member of our team can answer any questions that you have about the questionnaire or the website build process.
What do you love most about your job?
FusionTech Media loves to help clients from a variety of industries, regardless of business size. We love to be challenged creatively with each new project and client that we take on. We want clients to share their short and long term strategic goals with us, while we discuss the marketing strategies that will work for the client's particular location, industry, and size. Our customized marketing solutions allow us to tailor diverse strategies to your company's vision. Each department within FusionTech Media is passionate about their area of expertise. Every team is knowledgeable about the latest best practices in their field and will implement those strategies for your business!
What inspired you to start your own business?
FusionTech Media was started with one vision in mind, to use over two decades of marketing and technical expertise to grow small, medium, and large businesses across the country and around the world. Every business has a story and we want to tell yours! Our customized marketing solutions can help your company stand out from competitors. When you partner with FusionTech Media, we work to improve your online visibility, increase sales, and take your business to the next level! Your success is our success. We look forward to working with you!
Why should our clients choose you?
Clients should choose FusionTech Media as their marketing partner for customized solutions and personalized service. Whether your company is interested in utilizing tried and true, traditional marketing solutions or the latest digital marketing strategies, we can create a tailored, comprehensive marketing and branding plan for your specific company. Our team supplies each client with a Google Analytics report and Website Ranking report every month, to show you continual progress. The results in our monthly reports speak for themselves!
FusionTech Media Services
Custom Website Design
Having a custom website can set your business apart from your competitors. Our websites are fast, responsive, attractive, and easy to navigate. A custom website from FusionTech Media ensures that others can't copy your website's exact design. We can customize the pages on the website to showcase your products, services, about section, team members, contact information, location, and much more. Your website will include your company's name, logo, and brand colors for greater brand awareness. We love to be challenged creatively, so bring us your vision and ideas! We'll provide a high-performing, tailored website that will increase your revenue.
Search Engine Optimization (SEO)
Search Engine Optimization is one of the most important internet marketing strategies for your business. Your website's SEO performance can depend on your company's location, competition, the frequency of SEO updates, the population of the city your business is in, and much more. For businesses in highly competitive areas, we recommend monthly SEO updates and our local listings management system to achieve the best results. We provide a Google Analytics report and keyword ranking report to you every month so you can see your website's progress. Your success is our success. We can't wait to work with you!
Pay-Per-Click Advertising (PPC)
Pay-Per-Click Advertising is an excellent internet marketing strategy that can drive more traffic to your website, increase conversions, and boost your revenue while waiting for your website's organic ranking to increase. PPC Advertising is available for Google, Facebook, Bing, YouTube, LinkedIn, and other platforms. Best of all, you only pay when someone clicks on your PPC ad. This strategy helps your business reach more potential customers while staying within your set monthly budget. Our in-depth keyword research sets the stage for a strong Pay-Per-Click campaign. Contact us to learn more about how PPC can help your business!
More and more consumers are relying on online reviews to make purchasing decisions. With this in mind, it is important for your company to regularly gather new reviews to help prospective customers through the buying process. FusionTech Media's Reputation Management system allows you to gather, monitor, and respond to online reviews from Google, Facebook, and Yelp. Businesses can quickly and easily respond to the reviews through the Performance Dashboard. The days of having to login to each review site to reply to each review are long gone, thanks to FusionTech Media! Call or email us to find out more!
Email Marketing isn't dead. It actually brings in a very high ROI compared to other methodologies. The possibilities are endless with email marketing. Through this internet marketing strategy, you can promote new products and services, company news, new team members, upcoming events, webinars, company videos, special offers, blog posts, and so much more. If you're new to email marketing, a monthly company newsletter is a great place to start. If you have an e-commerce store, we strongly recommend taking advantage of shopping cart abandonment emails and emails that ask customers to write an online review.
Custom Web Apps
Custom web apps from FusionTech Media can help your business stand out from the competition. The web apps allow you to offer online reservations, rentals, appointment scheduling, and more. We can create a tailored solution specifically for your company. Have an idea for a web app? Let us know and we'll create it! Your customers will love the flexibility and convenience you can offer with your online apps. Customers can cancel or change their appointment online with just a few clicks. Our web apps are also responsive, meaning that they are fully functional on smartphones, tablets, laptops, and desktop computers.
Whether you're starting a new e-commerce store, adding an online store to supplement your brick and motor business, or revamping your existing online store, we have a variety of solutions for small and large business. If you have never had an e-commerce store and you don't know where to start, no problem. We can set up your e-commerce website, inventory tracking, payment system, and other components to get your online store up and running. Contact us to learn more about our customized e-commerce solutions!
Marketing Strategy Development
When starting any business or during management changes, it is essential to evaluate where your company is headed, where you want it to go, and how to get there. Most folks would say that they want to grow their business and increase the company's revenue. How to make that happen is the tricky part. Not to worry. FusionTech Media's marketing experts will have a consultation with you to find out your goals and vision. Together, we will create a comprehensive marketing plan that includes a variety of strategies to achieve success. We include will tailor your marketing plan based on your target market, budget, size, and other factors.
Branding and Corporate Strategy
Branding is essential for any company, regardless of size. Your logo, brand colors, tagline, and other features of your brand help current and potential customers to recognize your business. In our strategy call, we'll discuss your company's values and most important characteristics to determine the direction of your corporate strategy. We can also help you choose your company colors based on the image you want to project. FusionTech Media can help you decide on the overall "look and feel" of your brand, such as elegant, technical, classic, trendy, fun, beachy, etc. We love to help our clients succeed! Become our partner to achieve your ultimate business goals!
Media Buying and Planning
Media Buying and Planning isn't limited to television or billboards anymore. There are a variety of platforms and avenues for your strategic media buy, including social, radio, television, digital, print, billboard, and much more. We can suggest a budget, targeting, copy, and type of media buy that is best suited for your business. FusionTech Media can segment your target demographic by location, income, gender, interests, education, and other data. Strategic timing and placement of your media buy will increase its effectiveness and attract your target customer. Increase your business' brand awareness with a media buy from FusionTech Media!
Public Relations Management
Public Relations Management can increase positive brand awareness and credibility for your company. Public Relations involves the creation of company press releases and distributing them to industry-related associations, publications, news sources, and more. Press releases can position your company as the expert or innovator in your particular field. In times of crisis, the way your public relations is handled can make or break your company. When faced with challenging scenarios, FusionTech Media will work to reestablish a positive image in the minds of your customers and the public. Our experienced marketing team is skilled in handling these types of situations and much more.
Print and Collateral Material
Even in the digital age, print materials should be part of your overall marketing strategy. Most people still expect businessmen and women to carry business cards with them. Some people like to have something physical to hold and take with them, such as a brochure with your company's services. FusionTech Media can create customized print and collateral materials, such as business cards, signage, brochures, flyers, coupons, logos, sales sheets, postcards, table tents, and more. Contact us to learn more about our creative process and to begin working with us!
Strategic Geo-Targeting can help you find the best target market for your recently started business or an additional, secondary market to go after. We can provide a complete demographic segmentation based on income, age, level, education, gender, personal interests, location, marital status, and more. We can also assist in choosing the best mediums to reach your preferred audience. This strategy also helps you to wisely use your budget on the potential customers that are mostly to want and need your products or services.
Video Marketing is one of the fastest growing marketing fields. Video marketing can be used in a multitude of ways to attract more customers to your business. Product videos, how-to's, meet the team, office tour, company events, reviews, trade shows, and other videos can increase traffic to your website and improve your company's brand awareness. Videos can encourage potential customers to choose your business over others. FusionTech Media has experience with SEO for video marketing, so prospective clients can find your video on YouTube. We can post your videos on Facebook, YouTube, and other video platforms for maximum visibility.
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