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About

At Equity Web Solutions, we have a little secret. We have discovered how to get incredible results for our clients and it's actually quite simple. We spend time getting to know you. We develop an in-depth understanding of your business, your industry and your competitors.

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Q&A

Your website is the foundation of your marketing success and it is often the difference between getting a lot of new clients or losing them to your competitors. There’s a direct correlation between the way your website looks and the immediate impression your customers have about your business. Studies have shown that businesses that have a strong design are more likely to attract new customers and have the appearance of being more modern to the consumer. In our own research, the more visually impressive websites consistently are the one’s selected as the first call the participant would make.

A great website should do more than just look beautiful. We take the time to understand your business and your industry. We review your target customers, your industry and your top competitors. The website should be designed to capture leads and generate new customers. It should serve as a valuable marketing tool, working 24/7.

Who and where is your target market?
Do your competitors use something on their site that you really like ?
Please list some websites you really like. What is it about these websites that you like?
Why do people buy from you? (price, your team, experience. etc)
What do you offer that the competition doesn’t?
Describe what you would like your site’s conversion points to be: (email, call you, product purchase, etc)
How many conversions do you currently get per month? If not tracking, please let us know.
Who (if anyone) currently makes updates to your site?
What platform is your website currently built on? (WordPress, Wix, SquareSpace, Joomla, etc)
What image do you want to portray (professional / casual / cutting edge...define the feel of the site)
If you have branding, what colors, fonts, styles do you use? What color schemes would you like to see on your website?
etc etc...

• The first step of this project will be a thorough review of your company. We want to know and understand every detail of what you do, so we can leverage all of your strengths. Our team will also review your competitors, your industry and customers, as well as identify marketing strategies for your project.

• Before we start thinking about the design of your site, the first step is to think about your content and how it should be organized. We want to discover what your clients will want to see on your website and then deliver that content to them. Your websites layout will be based on how users will react to your websites content.

• Users’ habits on the web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. Our sites are designed with this in mind, giving users instant gratification by delivering high-quality content, easy to follow navigation and intuitive site architecture.
• Multiple design brainstorming sessions
• Identify typeface, color schemes, overall design elements, images
• Development based on sitemap, wire frames, and theme selection

In-take form filled out. See some of the questions listed above as an example.

I love helping our clients get more business and the reward of making them happy.

There was a great need for companies that not only get results for their clients, but also to do it with integrity and transparency.

This is not just a job to us - a way to make money. We love what we do and do it very well.

• RESEARCH
When we work on your campaign, we take our time to do our research. Because understanding what you do is essential to our marketing efforts. We also review your competitors and customers; as well as identify all strategies and challenges for your campaign.

• OWNERSHIP
Your business is our business. When you win, we win too. There is nothing that pleases us more than seeing our clients win - yes, we like it even more than the money we receive for doing what we love. Putting a smile on your face is priceless.

• EXPERIENCE
17 years in the business means we are a step ahead of our competitors.Our team are not only experts in SEO, but they are masters in sales and marketing, which is a tremendous asset when putting together an SEO campaign.

• COMPETITIVENESS
We like to win. What drives us is competition and continuing to excel. Our goal is to innovate and always be the best at what we do. We understand that the real competition is ourselves and that is why we continue to see our rivals scrambling for second place.

• ATTENTION-TO-DETAIL
We pay attention to details because they matter. Most marketing companies overlook the importance of your website but we understand that is the foundation of your online marketing success and it is often the difference between getting many new clients or losing them to your competitors.

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Services

We specialize in SEO. Our team consists of extremely intelligent and detailed oriented individuals, that also have extensive experience with sales and marketing, which is a tremendous asset when putting together an SEO campaign. Our purpose is to increase the amount of targeted traffic to our client’s websites through higher rankings in major search engines like Google. We do this by properly optimizing their websites and building the authority of their website in the eyes of major search engines.

The biggest mistake people make with Google Adwords is bidding on expensive keywords that have the highest search volume. Not all of those people are your target demographic and you are paying a premium to target all of them. Rather than spending money on costly competitive keywords, why not focus on more specific (long tail) keywords that deliver more of your target market? Our google adwords advertising campaigns are designed to deliver results, not simply traffic volume. Advanced campaign settings and geo-targeting are customized to make sure you are reaching potential customers at exactly the right time.

Our sites do more than just provide information. They are beautiful marketing tools, designed to turn visitors into customers. We pride ourselves on designing clean, modern and visually stunning websites that will attract new customers, retain mind share with existing clients, and increase revenue.

Maintaining an excellent online reputation and generating new positive reviews, is essential to your digital marketing success. Reputation Management gives you control over your online presence by helping you correct online listings, respond to reviews, benchmark yourself against competitors and more. Social Media Marketing enables you to grow your fan base, find real-time leads and share relevant content across all of your social channels.

Social Media Marketing enables you to grow your fan base, find real-time leads and share relevant content across all of your social channels. By engaging with people through social media, companies have a new way to make connections and provide exceptional customer service. Our social marketing platform now gives you an easy way to grow your fan base and turn online leads into raving customers.

An animated video is a great way to capture your audience’s attention, show them why your different and more importantly, why they would choose you. Customers who watch a video are 70% more likely to purchase than non-viewers and they spend 2.5 X more and sites with video are 53X more likely to land on first page of search results!

Your logo communicates ownership. It tells the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers. Your logo is the visual reminder of your brand. Your logo help keeps you on the top of mind, while at the same time constantly serves as a subliminal advertisement for your services without sounding like a sales person. A good logo is a sell without selling type of approach. Referral based marketing is not about generating leads – it’s about nurturing, maintaining, and developing relationships with consistent communication and having your marketing efforts placed in front of your audience.