Be True Design
Portland, Oregon, Multnomah
Portland, Oregon, Multnomah
Be True Design is a design consultancy in Portland, Oregon. We are curious makers and designers transforming health and wellness communications, one brand at a time, in smart and unexpected ways. Ways that level up, engage and connect.
From brand identity systems to user interfaces, information graphics, publication design, advertising, packaging and more;
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What do you love most about your job?
Helping people put their best face forward and impacting the community in positive ways.
What inspired you to start your own business?
Freedom to choose who to work with and having control over which projects I say yes to.
Why should our clients choose you?
Sanders is a highly skilled communications branding design specialist with 15+ years of experience in the field of brand identity, brand strategy, digital communications and marketing design. What distinguishes Sanders is his problem solving ability, on-target design sense and his willingness to make deep connections with people in order to create remarkable solutions. Sanders understands branding, visual identity and interface design, and enjoys the challenge of integrating complex information into cohesive touchpoints. He writes on medium.com/@sandersanderson and frequently publishes on LinkedIn. He holds a Masters in Communications Design from Pratt Institute.
Brand Identity
A company’s brand identity determines how a business or organization will be perceived. The components of the brand (name, logo, attitude, tone of voice, tagline, typefaces) are a way to leverage how your public touch-points are perceived and how others choose to communicate and share your brand attributes ( the essence of your brand).
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and other digital platforms.
Brand Strategy
Brand strategy is a long-term plan for developing a successful brand and meeting specific benchmarks. Branding goes beyond selecting a company name, logo, or website. A well-defined, well-positioned, brand influences people's perceptions so when they think of your brand, they also think of quality, trust and reliability. Brand strategy helps to forge a strong brand identity based on clear and actionable creative.
