Barnett Marketing Communications

I ask two questions: First, what is your ultimate goal? And second, what budget are you comfortable investing in your success. I do this because my job is not to inflict my goals on the client, but to help that client achieve his or her dreams. And second, any time a client has to stretch financially, the account will ultimately go south. There is nothing more frustrating than spending more than you're comfortable investing on a project that takes months (instead of weeks, or days) to have real impact. So, knowing what the client's goals are, and what the "comfortable, I can live with that" budget are, I can craft and implement a plan that will take the client from their starting place to the end-result they are looking for.

I love helping people achieve their dreams, which is one reason I love working with start-up companies and with newly-published (or about-to-be-published authors. And I love writing, which was my life-goal ever since high school. When I can combine those two things ... well, it just doesn't get much better than that.

I had been freelancing in my spare time for about a decade, and I really enjoyed that. Then, my employer got bought out and my position became "redundant to their needs." I was offered the chance to relocate to another city and serve as a special assistant to the Chairman of the newly-restructured company, but I judged (rightly, as it turned out) that this was a short-term position ... in fact, it lasted just three months. Instead of uprooting myself to chase a fading hope, I took my magnificent three-weeks severance pay and started my business. That was in 1985. It was the right decision then, and the right decision now. Since then, I've been able to help hundreds of clients achieve their financial and business goals, and often to help them align those purely financial goals with their larger personal goals as well. I find great satisfaction in using my skills and insights to help others; that I get paid for this is icing on a particularly mouth-watering cake.

There are several reasons why clients should choose me. First, as my many professional awards and honors demonstrate, I'm very good at what I do. I've been doing this since 1972, and in that time, I've done everything at least once, and most things at least twice - so I know what works (and what doesn't) in any particular situation.

Second, I have a real passion for what I do, and that passion translates into hard and effective work for my clients. I don't just go through the motions - I dig deep to help my clients achieve their real, ultimate goals, and to do so profitably.

Finally, I know that there is no one-size-fits-all PR or marketing program; I custom-develop each plan for each client, then I implement those plans in distinctive ways that reflect the client's business or book, as well as their goals and their budget.