BackBone is a public relations, marketing communications and business development firm specializing in technology, healthcare and workforce management. For over 20 years —a span covering some of the most dramatic and exciting advances in information technology— we’ve worked with a broad range of innovative – indeed, pioneering – companies, from providers of AI-driven candidate assessment technology to developers of evidence-based mHealth apps.
We get your message to market fast, efficiently and effectively. We know how to connect the bits and bytes to business processes, and are fluent in all the day’s most discussed issues and emerging tech trends (Artificial Intelligence, Population Health Management, telehealth/telemedicine, eMR/eHR, etc.). Regular contact with prominent industry analysts, editors, reporters, bloggers and leading academics gives us a diversity of perspectives and keeps us current – enabling us to inject our clients into the “conversation” and secure consistent, high level media coverage.
Ultimately, we’re expert at developing and telling your story, leveraging all available channels (traditional and social media) to reach and engage audiences that are most important to you, heightening company/brand/product recognition, creating “separation” from your competitors, and supporting sustained business growth.
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